The Brad Weisman Show

The Power of Branding – Freddy Vasquez's Success Story

September 07, 2023 Brad Weisman, Realtor
The Power of Branding – Freddy Vasquez's Success Story
The Brad Weisman Show
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The Brad Weisman Show
The Power of Branding – Freddy Vasquez's Success Story
Sep 07, 2023
Brad Weisman, Realtor

Hi This is Brad Weisman - Click Here to Send Me a Text Message

Join Brad Weisman on a journey through rock stardom and digital marketing all in one Episode with Freddy Vasquez!!   Discover Freddy's inspiring transition from a budding rockstar dreaming of success, to a marketing guru, marked by the rise of the band Five Finger Death Punch and Freddy's innovative use of MySpace (remember MySpace?).  We also bring to light the powerful role of branding and personal appearance in crafting a successful image.  We wrap up by acknowledging Freddy's branding prowess. 

Have you ever wondered what money and mortality have in common? Join us as we redefine wealth with our guest, Freddy Vasquez, and challenge the traditional concept that wealth equals money.  We venture into an enlightening conversation about true wealth - the freedom to shape our lives, the choice to spend time with those we love, and the courage to face our own mortality.  Listen as we share our personal experiences and shifting perspectives on wealth, balancing material possessions with the pursuit of genuine happiness.  Are you ready to redefine wealth, rock on with marketing, and elevate your branding game? You are cordially invited to our enlightening and entertaining episode.  #bradweisman #freddyvasquez #fxvdigital #realestateandyou

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Welcome to The Brad Weisman Show (formerly known as Real Estate and YOU), where we dive into the world of real estate, real life, and everything in between with your host, Brad Weisman! 🎙️ Join us for candid conversations, laughter, and a fresh take on the real world. Get ready to explore the ups and downs of life with a side of humor. From property to personality, we've got it all covered. Tune in, laugh along, and let's get real! 🏡🌟 #TheBradWeismanShow #RealEstateRealLife #realestateandyou

Credits - The music for my podcast was written and performed by Jeff Miller.

Show Notes Transcript Chapter Markers

Hi This is Brad Weisman - Click Here to Send Me a Text Message

Join Brad Weisman on a journey through rock stardom and digital marketing all in one Episode with Freddy Vasquez!!   Discover Freddy's inspiring transition from a budding rockstar dreaming of success, to a marketing guru, marked by the rise of the band Five Finger Death Punch and Freddy's innovative use of MySpace (remember MySpace?).  We also bring to light the powerful role of branding and personal appearance in crafting a successful image.  We wrap up by acknowledging Freddy's branding prowess. 

Have you ever wondered what money and mortality have in common? Join us as we redefine wealth with our guest, Freddy Vasquez, and challenge the traditional concept that wealth equals money.  We venture into an enlightening conversation about true wealth - the freedom to shape our lives, the choice to spend time with those we love, and the courage to face our own mortality.  Listen as we share our personal experiences and shifting perspectives on wealth, balancing material possessions with the pursuit of genuine happiness.  Are you ready to redefine wealth, rock on with marketing, and elevate your branding game? You are cordially invited to our enlightening and entertaining episode.  #bradweisman #freddyvasquez #fxvdigital #realestateandyou

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Welcome to The Brad Weisman Show (formerly known as Real Estate and YOU), where we dive into the world of real estate, real life, and everything in between with your host, Brad Weisman! 🎙️ Join us for candid conversations, laughter, and a fresh take on the real world. Get ready to explore the ups and downs of life with a side of humor. From property to personality, we've got it all covered. Tune in, laugh along, and let's get real! 🏡🌟 #TheBradWeismanShow #RealEstateRealLife #realestateandyou

Credits - The music for my podcast was written and performed by Jeff Miller.

Speaker 1:

Hello, this is Brad Weisman. You're listening to Real Estate and you. We are back in the studio and we have a really cool guest today. I've been trying to get this guy on my show for probably about two years. He kept blowing me off and saying, no, I don't want to be on your show, you're not good enough for me, all these different things. But no, it's Freddie Vest-Quest. It's here. He is amazing. It's its own podcast. You have your own digital marketing company. You are doing a lot, man.

Speaker 2:

Yeah, pretty busy, bro. Welcome to the show. Thanks for having me, and that was all a bunch of crap, by the way.

Speaker 1:

I don't know what you're talking about. I don't know what you're talking about. No, we have been talking about this. I see you at Cloud9, and how many times did I say I got to get you on the show. I got to get you on the show and we just finally made it happen. I'm so glad we did, because I love your podcast, I love what you're doing there and you have to. You have Fred Talk and you have Fred Talk Flow, and I'm really kind of into the whole flow thing.

Speaker 2:

That's kind of cool. I dig it. It's just about talking without having to talk to other people. Yeah, just getting my thoughts out there. That's hard to do. Yeah, it is. I'm. I'm really into writing, but I just don't have time to write.

Speaker 1:

Oh, interesting my thoughts together, right?

Speaker 2:

So I just you know when I'm doing shows, if I have some time. You know I got my own Hugo McCookie. Joseph McCookie there and I'm like McCookie, throw the, throw the camera on me and I start just blaring at things that have been in my mind for a long time.

Speaker 1:

Yeah, it was really good. You did one and people should listen to this. They should definitely go see the listen to Fred Talk Flow because it's really cool. Any other shows great too, because you have guests on and you do kind of what I do. But I like the uniqueness of the flow part. The Fred Talk Flow because there was a, there was a segment you did and I brought that up before we even started recording was about, you know, getting older. Yeah, immortality man we don't have immortality yes, if you could fix that, we would all have a lot of money.

Speaker 2:

Or maybe we'd run out of money because we live too long, too full it would be too full.

Speaker 1:

This planet can't handle who's on it now. But no, seriously, that was, that was really. It hit home. You know cause I, I, I turned 53 and you said you're 44. So you know, it starts to when you, when you start getting towards the other half, you start thinking of those things that we're not going to be here forever, dumb man?

Speaker 2:

No, and for me it's, you know, trying to do as much as I can now, you know, and I have my own thoughts about my own mortality and when I think I'm going to take a, you know, exit stage left, whatever they call it. Yeah, so I don't let a lot of things affect me anymore. I don't let money bother me anymore. Good, for you I guess my number one thing, which a lot of people think may it might sound egotistical or I'm too full of myself and that's nothing could be further from the truth. I just I'm just at a point where I'm like money, just make more of it. Yeah, just make more of it. I'm not going to let it stop me from doing whatever the hell I want. Yeah, that's it.

Speaker 1:

Well, there's a. There's a definition, and I'll probably screw it up, but there's a definition for wealth that I heard from Gary Keller, from Keller Williams, and it was more about it's wealth. It's wealth Wealth is not about money, it's about doing what you want. Yeah, dude, when you want, with who you want, for as long as you want. I'm into that man. It's beautiful. Seriously, because that means different things to very different people. Right on, if it means I find somebody likes to dish fish in a little rowboat, I don't need as much money to be wealthy, right, right, man. But if it's, but if I'm somebody that needs Lamborghinis and big houses and boats and cars and all these things, it's a different level, it's a different. I need more money, I dig that for sure, because for me.

Speaker 2:

I tell people for me to be happy on Sundays. I just need to be chilling on the couch watching like dumb TV. Yeah, you know, because I don't want to think.

Speaker 1:

Yeah, I get it.

Speaker 2:

Like five, six days a week. Yeah, you know people telling you how do I sell this, this, that you know how hard it is to try to sell different industries. Oh man. You know like just just think about that for a second. You're talking about towing company or you know a chiropractic company or a pet sitting company. Yeah, so my brain's rocking 24,. So Sunday I'm wealthy because I can sit on a couch and watch, like Bob's burgers and laugh, and that's awesome and I'm rich.

Speaker 1:

I love that, and that is so true, right, hugo.

Speaker 2:

That's right, that's you feel that way, right, I think it's.

Speaker 1:

I think that's something where we're evolving a little bit as humans or as a community. We're evolving that with one of the things they said back in the 80s, money was everything. Yeah, it was about status, it was about material things and I think we've evolved to a point where we're starting to realize that those things definitely do not bring happiness. Yep, they don't, because we see how many people in the world today that are have everything they want and they're committing suicide, they're on lots of drugs, they're searching for something that's just not there.

Speaker 2:

So yeah, they're miserable, it's sad, it's exactly right. It sucks because I hate when that happens, because I personally love like like I still am not totally over Chris Cornell. Yeah, you know, Chris Cornell was a. I was like dude. Yeah, it's all the people.

Speaker 1:

It's amazing right yeah, you think they have everything and then they go and do that. It's amazing. So let's move on with more about Freddie here. So you have this company that you do digital marketing and all kinds of stuff. Tell me, how did you get into that?

Speaker 2:

Fell into it, bro. Fell into it. Fell into it because I wanted to be so. This wasn't your dream.

Speaker 1:

Nope, this wasn't like. You're in eighth grade and all of a sudden, boom, I got it. I wanted to be a rock star man, just like you, Just like me. So we are both losers in the music field.

Speaker 2:

Well, you got in star search dude.

Speaker 1:

Yeah, but I was bigger than me, bro.

Speaker 2:

Yeah, Ed McMahon was a jerk anyway, so you know, they say they're about people, you know right, that's so true.

Speaker 1:

Yes, so, yes. So you were in a band, you were going to be a rock star, that was it, and then that didn't happen.

Speaker 2:

No man, I had. I had a kid. You know I had a kid early. You know my Angelina and love your death. I don't, I don't consider it a mistake or anything.

Speaker 1:

I just had the kids. I just stick around. You know I had to be home.

Speaker 2:

more that and like other things happened. But you know it's hard, you know, here's the thing I wanted to be like a heavy metal rock star.

Speaker 1:

You know, I think about music.

Speaker 2:

You know hard. That is not only to be a rock star in general.

Speaker 1:

Now people don't realize how hard it is. Oh geez, yeah, dude, it is the music industry. Getting into the music industry is one of the hardest frigging things to do. It really is. Now, do you think? Let's see if you think the way I think, do you think if social media and all that was out, it would have been easier? I mean, would I have made it, who knows, or broke it? What it did is, I think it allows another way to break through.

Speaker 2:

Well, I wish I would have had it, because my whole life was that band back then. Yeah, it's all I did. I got nothing else. It was all about the band and I sat there having to make flyers.

Speaker 1:

Yeah.

Speaker 2:

Passing amounts of real individuals in person.

Speaker 1:

That's so different.

Speaker 2:

And I always think to myself, because of my knowledge, if I could have just been able to do, man, if I could have had Spotify, oh my gosh, I know, I know.

Speaker 1:

Forget about it, dude. Forget about it. So you're from Long Island? I heard, yeah, New York, Long Island, New York City.

Speaker 2:

Is that where, Forget About it came from. It's funny. I was talking to my wife the other day. I was like I'm Spanish, Like I'm Latino, and my wife my mom's from Brooklyn. Okay, she's got all kinds of things Cool. My dad's from Ecuador, but I told my wife the other day I'm like I think I'm more Italian than Spanish, because if we were hung out with all my buddies were.

Speaker 1:

Italian. You come across that way.

Speaker 2:

Yeah, I'm just not Italian.

Speaker 1:

You're just not Italian just not there. Do you like Italian food?

Speaker 2:

Well, dude, I love all kinds of things. Yeah, so do I, so do I All right, let's go back.

Speaker 1:

So you fell into the design and you just started getting into it because of making cassette covers.

Speaker 2:

Yeah just for my band. We did the cassette covers, CD covers, flyers, and then I started doing it for other bands.

Speaker 1:

For those of you in the audience that don't know what a cassette is oh, that's true, very good point, yeah, yeah he goes like what in the hell is a cassette? A cassette was a thing that you would have put in your car or in a cassette player and play it. You know, I needed a pencil to wind it up. Oh my gosh, dude, I remember those days when it would come out and you had to, like, use the pencil. Oh my God, look it up. That's what I'm gonna tell you. Google cassette, and then you'll figure out what a cassette is. But yeah, so you did that. And then how does it go from that, though, to where it is now my space, my space.

Speaker 2:

Oh my.

Speaker 1:

God, I forgot about MySpace.

Speaker 2:

All the bands that wanted us to do. Their MySpace page was became unbelievable Almost overwhelming, because my wife had this great idea of contacting signed bands, wow. And so we were able to get bands like Raw, you know, it was like a pop band, and then it was like Earth Crisis and Black Dahlia Murder.

Speaker 1:

But then we did it. These sound like some pretty rough bands, by the way.

Speaker 2:

But the best part was that led us up to Five Finger Death Punch.

Speaker 1:

Which is the big one. You said See, I don't know that band, yeah, they're huge. Five Finger Death Punch, yeah, huge. So just like Barry Manilow kind of music, yeah exactly, I mean, that's exactly who they.

Speaker 2:

They're big, just as big as Manilow amongst some of the service I've never I've never so.

Speaker 1:

They were big, huge, and you did what for them. They're MySpace for free. No way, let us do it for free.

Speaker 2:

and let us just tell people we did it and we wanted to put our logo on it. They were like go ahead.

Speaker 1:

Wow, that was it, and once we put that logo on every band was like do my profile, do my profile.

Speaker 2:

But we were charging them money, Cause it was.

Speaker 1:

I remember MySpace was a little tough to get that profile to look professional. Ours was dope man, yeah, but it wasn't easy, seriously. I remember I had a MySpace page no idea why, but I did have one and MySpace didn't look good. We made it look good.

Speaker 2:

No, MySpace, I'm saying MySpace yeah.

Speaker 1:

MySpace looked nasty. It was just like a real bad one.

Speaker 2:

No, ours were killer man. Yeah, we figured it out all the coding. Yeah cool, it was really cool, Very cool.

Speaker 1:

So you go from that and then all of a sudden you're like okay, we're moving out of New York, we're gonna move Brooks County and start this. Well, I went to Florida first. Okay, stopping Florida first, that's fine, yeah.

Speaker 2:

And then my wife did research. She's like Wilson School District was pretty good. Is that what brought you here? She's Wilson School District. First we were supposed to move to Strausberg, I think. First, yeah, strausberg, yeah, and we got. We were gonna put the deposit down in the apartment guy rented out from underneath us. Get out and my wife was like I got one more place but it's like half hour more away from New York. We checked it out, we came down here and we liked it. We were on State Hill, those Madison apartments on State Hill. Went to Olive Garden by the target, talk to a waitress and say would you rather move here or up there? Literally, I swear to you not mine.

Speaker 1:

That's what I call research.

Speaker 2:

She was like down here is better because there's things to do.

Speaker 1:

So based on the waitress and. Strasburg was nothing against Strasburg, but there's not a whole lot at the time, I don't think there'd be a whole lot. I was like oh, it's over 10, 12 years now. And look what's happened in West Redding since then. Well, it's, it's great, it's amazing.

Speaker 2:

Isn't it? It's insane. I love it. I love it here. But my wife did the research. It was all because of her we're here.

Speaker 1:

Well, what's interesting is, you know, a lot of people end up here because of Wilson schools, and obviously we have a lot of great school districts in the county and all that, but Wilson is one of those that attracts because of sports programs, things like that that they have. It's pretty amazing, you know. So you go from that to here. Why missing? Well, this is where you are now. Actually, what's funny is people probably don't know this, but that building was actually a building that I owned it one time with somebody else and that was a great transaction. It worked out great, it was awesome and I'm glad we passed it on to somebody Watch the hat, but we passed it on to somebody that is taking really good care. It looks really good on the outside, man, it looks really nice and that's a great spot. Great spot. What's the address? 928. Yeah, 928. Yeah, it can't be that so OK. So what's this? Universal records. You worked for them for a year, yeah.

Speaker 2:

And what did you do there? I was an intern for the president, wow, yeah, yeah, he wasn't the president when I started. He became the president second half of my time there. Wow, that's pretty huge. Yeah, monty Littman.

Speaker 1:

Oh wow, cool dude.

Speaker 2:

Yeah, very cool, made a lot of bands coming in and out. I was there when, like three doors down, that's three doors down, good band.

Speaker 1:

Actually, I knew that one.

Speaker 2:

I remember they wanted pizza and tickets to a next game. Oh wow, that's pretty simple.

Speaker 1:

That wasn't bad. Yeah, pretty easy, pretty easy, all right. So let's go, let's keep moving on here. So it goes from there. So how did you get into doing the podcast?

Speaker 2:

Man, I needed a break. Dude, Straight up. Just you know, I've been doing a lot of marketing, a lot of websites, a lot of all those good things, and I actually went to school for audio recording. Oh my gosh, I wanted to make albums. Oh, right, right, so I watched that Metallica video that came out back in the day and the whole first VHS tape was about them in the studio. But I saw that guy.

Speaker 1:

Randy.

Speaker 2:

Stov doing the two inch tape, I was like I want to do that, so I went to school for it Get out of there. And you know, 20 some years later, I was like you know what I could? I can afford to buy a mic and a board like you have. Yeah, I was like, why not talk to people? It's awesome, that's what we started doing, and I think you have the same mics, don't you? Yeah, these are great.

Speaker 1:

It's a really good mic.

Speaker 2:

And what's funny is being same arms.

Speaker 1:

Yeah, well, what's funny is being and it's funny how we both had the the audio background, because I did too. I was in many studios in New York and Baltimore and different places and you know it was always about the sound. You know, and it's funny, I see a lot of podcasts where I'm like, geez, just spend the extra 150 to 200 hours on a good, on a good mic. Please, yeah, please, exactly, I'm begging you, please, right, hugo?

Speaker 2:

That's right.

Speaker 1:

They just don't. And it drives me crazy. I'm like dude, it's. It's like another 150 dollars and that's your brand Exactly. It's exactly that's like your website looking like crap, right, right, but everything you do is your brand. Yeah, yeah, let's get in, let's get into brand, because that's that's your love you are. You are Mr Brand, thank you. Yeah, so I'll call you Mr B. Let's do it, mr B. So you have a. You have a knack for that.

Speaker 2:

Yeah, I would. I would Well. Thank you man. Yeah, you do.

Speaker 1:

You do. You're really good at branding. Yeah, I love branding.

Speaker 2:

It's the number one thing to remember about branding until everyone is. What do people think about when they hear your name or the name of your company?

Speaker 1:

Right.

Speaker 2:

Just just say that once you know. And then how do you, how do you want to like, represent yourself Right, like? For me, it's like everything I do is about my brand Right Everything. I get my haircut every two weeks.

Speaker 1:

People think that's not crazy.

Speaker 2:

It's about making sure I always look good because I don't know who I'm going to be in front of. Like literally I can and I miss the haircut by one day.

Speaker 1:

Yeah, I miss a mind this week and it's going to really bother me because it's funny, the less hair I have, the more it bothers me Like because my hair is going away like left and right. I thought sometimes it was the Bernese Mountain dog losing hair. I think it's me.

Speaker 2:

No, it's actually me.

Speaker 1:

I think I'm, I'm, I'm shedding, but yeah, that's, that's an interesting thing, and I'm the same way. I do mine like every three to four weeks.

Speaker 2:

No, you have to. You have to do that you. I always try to wear my company shirts Like. This is a brand new shirt we had done. Oh, I love that this brand new, it's like a retro.

Speaker 1:

Yeah, I thought it was like an old metal band shirt.

Speaker 2:

FXV digital design.

Speaker 1:

That's what it looks like, yeah, yeah, it looks like an old like. Yeah, it looks like an old journey.

Speaker 2:

A good friend of mine, adam Serrano, did this for us.

Speaker 1:

You know, I know that name. Yeah, he's a great artist man. Yeah, I know the name, I know the name. He's one of our guests too. Yeah, yeah, yeah.

Speaker 2:

But yeah, the brand, you know it's my face, you know, yep, I love that, but it's, you know, it's it's making sure everything you do is tip top man. So like, if I'm going to put a podcast out, I'm going to make sure I have a great mic.

Speaker 1:

Yeah.

Speaker 2:

If I'm going to do an event, you know, with clients, I'm going to make sure I hire a videographer and a photographer. Yeah, and everybody's like, well, you have the money, you have you know, whatever, whatever. And I'm like, well, I remember back in the day watching Gary Vee videos, oh my gosh. And he was always just like you know, do the things like that, get a photographer, get a videographer, have somebody follow you around all day. And one kid was like, well, it's easy for you to say because you have all the money in the world. He's like well, work harder, so you have the money to do these things like this.

Speaker 1:

That's right.

Speaker 2:

I was like that's it, bro, but the crazy thing that people don't understand is, if you invest in yourself in the beginning, invest all that cash all that time, put it on a fricking credit card, do it. It's going to pay. Absolutely. I guarantee it, Cause, just like you sitting here two minutes ago saying you're Mr Brand, I know I did my job. Yeah, absolutely, and I love that you of all people because you're a brand guy as well. I love branding. You have like the best stuff. I've seen a. I actually told my guys before I left. I was like I'm actually going on a podcast now. That is like actually running really well.

Speaker 1:

And I appreciate that. That's like it's nice to hear from from you because you do a good job. Yeah, not a lot of people do that.

Speaker 2:

There's very few people where we live, brad, that actually know what they're doing. Yeah, so that's true.

Speaker 1:

And I would be willing to help. I always say to people you know, if you, if you want to do this, you know I would be willing to help out and telling you how to set it up. You know it's it's cause the more people you have out there, the better. And Hugo, I got to give him, you know kudos to, because Hugo does an amazing job producing the show, making sure it looks good. He has a breathing problem, if you just heard that. But also Hugo, just he's buying a house too, which is really cool he sells in a couple of weeks. Yeah, so, uh, yeah, so, moving on. So you do the branding thing. Um, what else do you see yourself doing?

Speaker 2:

Consulting Consulting. Yeah, I don't. I want to stop picking up the hammers.

Speaker 1:

I just want to talk talk.

Speaker 2:

Talk to people, talk to whoever needs to help. Um, it's just experience at this point.

Speaker 1:

Yeah, I feel like I have a ton of it.

Speaker 2:

I feel like I have a wealth of knowledge to bestow upon people. Um, so I'm hoping in a few years you know FXV, you know, uh, you know hopefully I can pass it on to someone, sell it something to that effect, cause I just want to start consulting man. Cause, just just going to companies and kind of just talk to them, cause that, that part's fun.

Speaker 1:

Well, it sounds like something you I saw you were. You met with American Crane, I think it was. Is that right Big company by the? That's a huge company, right From what I remember they it was interesting how you said near, how you like to kind of almost live with them for a little bit, or you really like to know the people that you're going to brand, because that gives you, you, an edge on being able to I don't know how to say this to show who they are in the public. And that was kind of cool, like it was. It was showing like a. You showed like there was like a picture of all of you guys sitting there and I think you went out to dinner with them or something like that. We went on a tour and then dinner, we went to lunch and lunch, lunch, which you learn about people when you do that. Oh yeah, you learn a lot about people.

Speaker 2:

Yes.

Speaker 1:

Yeah, that they keep their mouth open when they're eating, you know, and stuff like that. They're spitting food out and then you're like what a slob, you know, it's like you're learning about all of them, absolutely.

Speaker 2:

They're the little you know.

Speaker 1:

Are they? You find out they're compulsive. Are they this? Are they that you know?

Speaker 2:

And that will tell you about a person.

Speaker 1:

Exactly.

Speaker 2:

How the relationship that you're gonna have with them will go. Yes, exactly.

Speaker 1:

You know what, you learn more about that person. Yeah, see, I like that part. You really dig in.

Speaker 2:

You have to, how do? Let me tell you something no, you don't have to. There's people that don't. No, you have to. You have all these people and all these, these, these companies coming out now. They all do marketing. Yeah, everybody does marketing. Now, everybody does digital marketing. I see a lot of it and that's all fine and dandy, you know, go for it, man. I mean who? Who am I? I'm not the marketing guy. Anybody can do it. But if you want to do it, right, how can you sit there and promote a company you don't know anything about? Right, you don't know anything about it. I'm sorry, you don't. Yeah, you get you. So how do I, how do I learn about a company when somebody's hiring you to do the social media? You need to produce content that shows their culture? Yeah, how do you do that, which is getting an email one day saying, hey, we do this and we're going to put it out for you.

Speaker 1:

Yeah.

Speaker 2:

No way, man. You have to live that culture, you have to go to all their events. You have to go hang out with them once a month. You have to go and support them. If they have kids going to certain games, go to their kids games. It sounds like a lot, but when you start doing that over time you learn about these people and realize how they run things.

Speaker 1:

Yeah.

Speaker 2:

Then the content that comes out is great. Everything is great. Everything is naturally better where it's almost like there's no energy spent on it, like it's not, like you're like struggling, it just happens naturally.

Speaker 1:

Organically, naturally yeah exactly. I agree with that. Yeah, that's an interesting point, and there was. I listened to Ed Mylet a lot.

Speaker 2:

I don't know if you listen to him a lot.

Speaker 1:

Very, very good great thinker of our time right now, and he talks about how sometimes we should also, if we didn't have ears, if we could just not have ears for a little bit and stop listening to what people are saying and watch what they do, because it's interesting, he said, when we listen, they're saying things that sometimes don't make sense for what they're actually doing, like their actions are very important because that's really what they believe. So somebody says, oh, I love doing this, love doing that. Yet you watch them. Let's just say they say, oh, you know what, I'm green and I care about the earth, but you watch them walk down the street and they throw a piece of paper on the ground. Yeah, I mean. So which one do you believe, right? Do you believe what they said, or do you believe or by their actions? Absolutely so. I thought that was pretty cool and it's kind of like you're watching these people do these things in their business and that gives you. You say, okay, that's really what's going on, that's what's going on and then you actually get to see what they need.

Speaker 2:

Yeah, exactly, because I mean literally American Crane. They're our clients now and we saw that. We saw what they were putting out last month and just socials. So we go and hang out with them as a team.

Speaker 1:

We have lunch.

Speaker 2:

We have a meeting with them, we talk to them, all those great things. In one month we had an increase across the board. I know there's socials and stuff Unbelievable Just because we sat there and just listened and tried to see what they're all about. Yeah, I'm not selling cranes here. No, I'm not selling cranes. No, you're not selling.

Speaker 1:

I'm selling a culture. Yeah, I'm selling a brand.

Speaker 2:

Absolutely, that's USA Made.

Speaker 1:

Baby. Yep, that's awesome too, which I love. Usa All the Way, man. One more thing before we end up here if I'm a new company and I'm coming out and I gotta start branding, I need to do a website, I need to do all these things. What do we do first and where do you start?

Speaker 2:

Website, man Website, because everything that you do goes there.

Speaker 1:

That's it and that's the brochure of today.

Speaker 2:

That's it right. Think about it when you're networking or selling, you can be in front of that person and you and I can look great haircuts, shoes, the whole nine. We're only in front of that person for that little bit of time that we have with them. When they're looking online, for whatever you're trying to sell, your website's, the salesman Absolutely. That's not tip top and always working and at its peak performance. How do you expect to accomplish anything? Amazing, right?

Speaker 1:

Well, you're doing a great job. I looked at your website, so all the different people you're working for or working with. I should say Thanks for getting on the show, and it was bull crap in the beginning. He didn't hold back. He was actually right there and said, yeah, let's do it. So I appreciate being here. Fxv Digital, is that what it's called? Yeah, baby. Fxv Digital Design, 928 Penn Avenue. I know that. Well, how do we else? Do they get in touch with you? You tell me FXVDigitalcom website. That's it. Oh, so you do a website for yourself? Oh yeah, I got one of those. Awesome man, great conversation. I really appreciate you being here, man. Keep it up all right. Thank you All right. Cool, there you have it. Freddie Vazquez, that was great. He finally made it to the studio. That's just amazing. That's about it. See you next Thursday at 7 PM. All right, we're out of here.

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