When you hear the name Michele McCartney, you might picture an industry veteran, who's navigated the real estate market with a finesse that only comes from years of experience. What you might not expect is her enthusiasm for deep connections and personalized communication that has reshaped how we think about business interaction. In this episode, I'm thrilled to bring you an intimate conversation with Michele, where she spills the beans on her 'special sauce' for success since 1988 – a blend of trust, fun, and relationships that turns clients into lifelong friends... and referrals!
Have you ever felt the frustration of cold, scripted sales calls that miss the mark? Michelle and I break down the walls of conventional communication, sharing insights on the magic that happens when you tune into the art of active listening and genuine connections. We swap stories and laughs about the stark difference between being a Master Connector and a Master Communicator, with Michele explaining through her course, "Beyond the Script", how deviating from the norm can revolutionize your approach and results.
This episode concludes with a candid reflection on the subtle yet powerful force of service and taking action. We celebrate the unexpected success born from simply showing up and doing the work. Whether you're in real estate or any other field where customer relationships are key, join us for a hearty discussion that promises to leave you motivated and ready to forge deeper, more meaningful connections.
"With social media, emails, texting and very little time face to face, learning to Connect is more important than ever. In this episode, Michele McCartney, shares her secrets to connecting with people, regardless if they are a customer or not. Go "beyond the script" and truly listen to your customers. She's one of the best at this. Don't miss it!" - Brad Weisman
--- Welcome to The Brad Weisman Show (formerly known as Real Estate and YOU), where we dive into the world of real estate, real life, and everything in between with your host, Brad Weisman! 🎙️ Join us for candid conversations, laughter, and a fresh take on the real world. Get ready to explore the ups and downs of life with a side of humor. From property to personality, we've got it all covered. Tune in, laugh along, and let's get real! 🏡🌟 #TheBradWeismanShow #RealEstateRealLife #realestateandyou Credits - The music for my podcast was written and performed by Jeff Miller.
When you hear the name Michele McCartney, you might picture an industry veteran, who's navigated the real estate market with a finesse that only comes from years of experience. What you might not expect is her enthusiasm for deep connections and personalized communication that has reshaped how we think about business interaction. In this episode, I'm thrilled to bring you an intimate conversation with Michele, where she spills the beans on her 'special sauce' for success since 1988 – a blend of trust, fun, and relationships that turns clients into lifelong friends... and referrals!
Have you ever felt the frustration of cold, scripted sales calls that miss the mark? Michelle and I break down the walls of conventional communication, sharing insights on the magic that happens when you tune into the art of active listening and genuine connections. We swap stories and laughs about the stark difference between being a Master Connector and a Master Communicator, with Michele explaining through her course, "Beyond the Script", how deviating from the norm can revolutionize your approach and results.
This episode concludes with a candid reflection on the subtle yet powerful force of service and taking action. We celebrate the unexpected success born from simply showing up and doing the work. Whether you're in real estate or any other field where customer relationships are key, join us for a hearty discussion that promises to leave you motivated and ready to forge deeper, more meaningful connections.
"With social media, emails, texting and very little time face to face, learning to Connect is more important than ever. In this episode, Michele McCartney, shares her secrets to connecting with people, regardless if they are a customer or not. Go "beyond the script" and truly listen to your customers. She's one of the best at this. Don't miss it!" - Brad Weisman
--- Welcome to The Brad Weisman Show (formerly known as Real Estate and YOU), where we dive into the world of real estate, real life, and everything in between with your host, Brad Weisman! 🎙️ Join us for candid conversations, laughter, and a fresh take on the real world. Get ready to explore the ups and downs of life with a side of humor. From property to personality, we've got it all covered. Tune in, laugh along, and let's get real! 🏡🌟 #TheBradWeismanShow #RealEstateRealLife #realestateandyou Credits - The music for my podcast was written and performed by Jeff Miller.
Brad Weisman:
All right, we are back in the studio, and this person has been a friend of mine for a really, really, really long time and actually actually sang in her wedding at one point too, which is kind of like some useless trivia. Um, but we but we have Michelle McCartney here in the studio. She is such a good friend. I've known her for a long time. She's been in the business, for she's probably one that's been in the business longer than me, which is usually a tough to do. Um, but, uh, welcome Michelle. How are you doing?
Michele McCartney:
I'm doing great. Thank you for having me. I'm glad you're here. I am too. Is this your first time?
Brad Weisman:
No.
Michele McCartney:
I think the first one time we did it, but it was before you had all this production.
Brad Weisman:
Before all this is probably when I was just upstairs in the office and it was kind of just a table or whatever, and that was it. Yeah, things have changed a bit. So let's talk about this, this stuff that you have going on. So you have a couple of courses that you're teaching or that you're sharing with the world, let's put it that way. One of them is called Beyond the Script and the other one that you do is called Accountability. Yes, we're going to talk mostly about the Beyond the Script today, but we're going to delve a little bit, maybe, into accountability also. Okay, so hold me accountable to that, okay, okay, okay, so no, so let's get right into it. So you've been in the business 35 years, over 35. What is it? 37, 35?
Michele McCartney:
36, 1988.
Brad Weisman:
1988. There we go. What does it take? What is the special sauce that has kept you in this business for so long, selling real estate and being good at it. Not just that, you're in the business, you're at a high level every time.
Michele McCartney:
I think, more than anything, what I love about what I do is the people that I help. It's just I love helping families accomplish their goals, people trying to relocate, whatever it is, and over the years. What I really like is all the times I'm invited back for multiple transactions or they've referred me to someone, or I'm now selling their first child a house.
Michele McCartney:
I mean because that's what happens when you're in this business for so long or like they're on their fourth transaction because it was a first time home buyer, then it was another house, then it was we need our forever house for all the kids. And oh, guess what, now we're empty nesters.
Brad Weisman:
Interesting.
Michele McCartney:
So much fun. Talk about that whole circle of life right there, right, and that's something. So it's absolutely the people, it's absolutely the relationships.
Brad Weisman:
And why do you think they come back to you?
Michele McCartney:
Well, I would hope that they feel that I'm extremely competent at what I do and also I think that there's a great level of trust and we have fun. I want to have fun and I just I help guide them through the process. I think it's because there's a relationship. The relationship is what transcends time. Yeah, absolutely I just had people call me. I sold them their house 28 years ago.
Brad Weisman:
Oh my gosh.
Michele McCartney:
And I send Christmas cards and other little things, but the bottom line is she just knew when it was time that I would get the call that you'd be the one, and it's amazing too.
Brad Weisman:
You know that's something to say, because you know they have a lot of choices.
Michele McCartney:
They have so many choices.
Brad Weisman:
Really you do and I'm so grateful yeah.
Michele McCartney:
I'm so grateful.
Brad Weisman:
That's good, and I think that shows, too Gratitude.
Michele McCartney:
I think it does yeah absolutely Absolutely.
Brad Weisman:
So let's go into a little bit about the courses that you've created, and the one that we're going to speak to now is called Beyond the Script, and I think we have to explain what that means. I think a lot of times in business today and in our business and many businesses you're taught to, if the person says this, you say that. If the person says this, you say that, which sounds very computerized if you think about it. You came up with let's put that aside basically those theories and you're saying there's a whole different world beyond the script. What does that mean? What does that mean to you?
Michele McCartney:
Okay. So what that means to me is that when I always know, when I answer the phone and there's a salesperson on the other end, when they are reading off a script or that their presentation is a scripted presentation, and the way that I know is they really don't care what I need. They haven't asked me a question, they don't even know if the phone call I've just received is relevant in my life and I it turns me off immediately. Like you don't care about me, why would I even want to listen to you?
Michele McCartney:
So in my mind and and scripting scripts for years ago, the way agents used to procure leads was cold calling you know, picking up a phone book and going through four pages or whatever that was, and it was all about what they were going to say to the person when they answered the phone. And in my mind, it's the complete opposite that should take place and that, really, when you come into contact with someone, it's this is what I do and is there something that I can do that would help you? Or do you need my services, or would you possibly need my services in the future? And I would love to get to know you or anything like that, meaning it's about them, it's nothing to do with me.
Brad Weisman:
Yeah, whereas the other way is more of a numbers game. It's a pendulum swing. They're just hoping at one point, when they make the call, they're going to find somebody that is actually looking for what they're saying.
Michele McCartney:
Yes, or somebody that they just capture because they don't let them get a word in edgewise and something happens, and I know that people feel bullied sometimes by someone trying to sell a service that way, and I just always felt like scripts, I don't know. There's something that you can practice. However, they should be put aside. They're just to teach you the basics about what you, what type of business you are in and what you should be expected to know at a certain level to answer questions, but it is not a way to um, establish, rapport, create a lasting relationship.
Michele McCartney:
I don't think it builds trust. I think that what I really strive to do always is to see how I can fit into someone else's life and what their goals are, and when it's real estate related, it's right up my alley yeah right, then you're good, then you're good. It's what I want to do.
Brad Weisman:
Yeah, if it has to do with, like, fixing a motorcycle, it's going to be a situation that we're not in. That's not going to work. So much, yes, got it. You know, and I think what's interesting, john Maxwell, who says a lot of really cool quotes, he talks about we all know how to communicate, few know how to connect and you know, for the longest time, I used to call you the master communicator. No, what I've found is actually what you are, is the master connector. You are that because that, to me, is what's more important, because it's true, and I think, when you think about scripts, that is communicating. It's all it is. It's reading a piece of paper. It's saying, okay, they said this. I look at my paper and go, okay, I need to say this. That's communication, that's all it is. You're communicating a message to somebody else. When you connect, it means that you listened and now you're responding and helping them, hopefully, with what they need.
Michele McCartney:
And here's the other thing about speaking from your heart and paying attention to the person that you're in front of and in the room with is. I've learned over time where I may think I'm entering into a difficult conversation and I'm apprehensive, maybe something's not going right with a real estate transaction or something. And what I have learned is that when I don't go into the conversation with a preconceived notion, when I'm not trying to lead my buyer or seller to a conclusion inside that conversation, if I don't do that and just get on the phone and simply communicate and leave silence as part of the conversation, what comes from it is the possibility of the conversation going someplace. Neither party ever knew it was going to go.
Michele McCartney:
And I've been so surprised so often where I thought I was going to have a difficult conversation and I was going to try to figure out how can we come up with a solution that works, where the person on the other end of the phone offers the solution, and I didn't have to. It didn't come from me and when I got on the phone I had no idea where we were going to go. Phone. I had no idea where we were going to go and that's probably one of the biggest things I've learned along the way is how silence in a conversation can serve the conversation and the two people in it, and that it gives people time to talk, reflect and then move the conversation sometimes to a completely different place.
Brad Weisman:
And then also, what about there's times where we want to blame?
Michele McCartney:
Yes.
Brad Weisman:
We want to blame. You know that that's what happens in a conversation too. We want to blame somebody for whatever the conflict or whatever the challenge is.
Michele McCartney:
And I got to tell you, at a very young age I learned to apologize, and sometimes I would even apologize for things that weren't totally my fault or responsibility, because an apology can clear clear the playing field, so to speak. Clear everything off, give you a place to launch from again where you can heal a conversation heal a situation, solve a situation.
Brad Weisman:
Yeah, Amazing, Right, and a lot of that. When you're saying about the phone call too, I think what happens too is we get anxious. You know a lot of times when I need to call somebody and not say it's bad news, but it's challenges that come up in a transaction and we talk about real estate. But this can be anything. This could be a personal situation, this could be, you know, any kind of business. The anxiety starts to take a hold because you're playing out in your head ahead of time how it's going to go.
Brad Weisman:
And typically what happens is, because we're human, then there's fear of the unknown, because then we're not sure how it's going to go. But you have all these scenarios. So you're saying pick up the phone, communicate what's happening and then see where it goes.
Michele McCartney:
Yes, and especially if it is something that may not be good news.
Brad Weisman:
Yeah.
Michele McCartney:
I have found the very best thing to do is just pick up the phone, make the phone call and say well, I have some news and it's not the best, it's going to be challenging. I have some ideas for to solve it, but um, and say it right off the best, it's going to be challenging. I have some ideas for to solve it, but um, and say it right off the bat.
Brad Weisman:
Yep, get it out, get it out, swallow the frog.
Michele McCartney:
Yes, swallow the frog and don't duck and weave.
Brad Weisman:
Yeah, yeah, so true, and then be quiet for a little while.
Michele McCartney:
You gotta, you gotta say it, and then you gotta and they're going to. You know, you don't know they're going to be like, okay, what is it? You know what's going on, or whatever. I have one of these. I have to have one of these conversations.
Brad Weisman:
What today, tonight? Oh, that's always fun. Yeah, maybe we should just record it, hugo.
Michele McCartney:
What do you think?
Brad Weisman:
Just pick up the phone and record it.
Michele McCartney:
We can do that right here. You're like is that? I always like to just start the conversation with the real reason why I'm calling.
Brad Weisman:
Yeah, it's not going to be a fun conversation, but here we go yeah, got it, instead of trying to be like, hey, everything's good, and then I'll then go into bad news. Just get it out. Yeah, get it out, I got. I like that advice because I don't think I do that. No, I don't think I do that. I think I actually come across, oh hey, how's everything going first, and then I go into like well, things, we got something to talk about.
Michele McCartney:
And what's interesting? Okay, so let's talk about authenticity.
Brad Weisman:
Yeah.
Michele McCartney:
That first minute that you're in that conversation, you are honestly being inauthentic.
Brad Weisman:
Right because it's-.
Michele McCartney:
You're like positioning. You're jockeying for position and trying to get yourself comfortable.
Brad Weisman:
Yeah, you're exactly right.
Michele McCartney:
That's so true Okay you're not comfortable, it's okay, it's all right.
Brad Weisman:
Yeah, just say what you need to say. Yeah, this is my therapy session just so you know. Yeah, so we're talking about the business. And then you had said it says on here it's not what you want to be, it's who you want to be.
Michele McCartney:
What does that mean? Oh, okay, well, it's the difference between someone who sells real estate and someone who's a realtor.
Brad Weisman:
When I say okay, I'm going to tell a story, can I tell a story? You can definitely tell stories. This is a storytelling podcast. We love stories. This is a Brad Weissman story. Oh, oh, my goodness.
Michele McCartney:
Okay, years ago I got a call from some people that were referred to me. They were selling a rancher in Wernersville and we started talking about things and their listing contract was up in about three days and they said you know, we don't know what's going on. To be honest with you, we had a second showing and we don't know if we're getting an offer or not getting an offer. And I said, okay, let me find out what's really going on. And they said I said who is?
Michele McCartney:
the agent that showed the house and they said it's Brad Weissman. So I called Brad Weissman and. Brad Weissman said to me I'm writing an offer right now and I called the people back and I said guess what? You're going to get an offer and uh, and it's going to be a good offer, and I don't know why your agent doesn't know any of this information or hasn't communicated it to you.
Michele McCartney:
But it's great news. And they're like oh my God, I can't believe. You went to all that trouble and made those calls and, and and you're not going to get anything now. And I said when someone asks you to refer a good realtor, pass my name along. So what's the point? It's who I was.
Brad Weisman:
Yeah, right.
Michele McCartney:
It wasn't about me. It wasn't about me. Oh, I don't want them to know. I don't want, Brett. No, it was like where are they sitting and how can I help them? And however, it happens, it happens.
Brad Weisman:
Yeah, that's good there. For a second I thought that was going to be a bad story about me. I was like, oh geez, did I not call somebody? I'm like, why is she sharing this story? No, that's a good story, cause you had. You had nothing to gain Nothing. You had nothing, I didn't. Yeah, you just knew that they were stressed out.
Michele McCartney:
They were, and it wasn't fair for them to be in that position. They weren't being communicated. Yeah, that's terrible yeah.
Brad Weisman:
Terrible, terrible. Now I get you. So that's interesting. So it's who you were at that moment, correct, yeah, that's really cool. So this was a. I like the energy between people when they feel seen, heard and valued. I like that and it's.
Brad Weisman:
And then you have the see the human story, not the house property. That part is really good part, because I think in our industry we either a see the commission, we see the well, we see the commission, we see the well, we see the commission, we see the house. We're not looking at the people like what is going on their life, you know, do they have a newborn? That every time there's a showing they got to shuffle out of the house or put a dog in a crate or take the dogs, you know, whatever it is. I think a lot of times we we definitely lose sight of that in our business and I think that is that what you're, that's what you're speaking to there. Well, there were. You said two different things. One was the energy people when they feel seen, heard and value the energy between two people. It was.
Michele McCartney:
Well, you, that's connection in a heart that that's just. That's the sum of a connection when you it's, you know, looking into someone's eyes and speaking from your heart. You know, I always say that, even when something goes wrong, even when you have to communicate something that someone may not want to hear, when your intention inside that communication is pure, to some extent, meaning you don't mean any harm, Like it doesn't matter what the situation is.
Michele McCartney:
It's about the intention of the communication and I teach that we all make mistakes. It's that we're human. But if your intention is to be perfect, then you are, because inside that conversation, when something goes wrong, your intention is going to make you make the call right away and work through it, because you can't control everything. So behind the scenes, it's about being intentional, and being intentional in a conversation means that you look people in the eye, that you have their very best interest at heart. That that's the space you come from.
Brad Weisman:
Yeah, and then that makes the conversations. Then, whether they're good or bad, makes them easier, it makes them more believable and also it keeps your integrity intact.
Michele McCartney:
Well, they feel you.
Brad Weisman:
Right.
Michele McCartney:
That they know like you really care.
Brad Weisman:
Yeah.
Michele McCartney:
And they know that you can't control everything, and so I don't know. I think that it's a way of maintaining relationships for a very long time through many different things.
Brad Weisman:
Yeah, I think you know things too, and I think when you get into the next thing, seeing the human story, not the house property, I know that you've yeah, the story with the older woman.
Michele McCartney:
It's a very um. It's a. It's a realtor story.
Michele McCartney:
Okay, but it is kind of. It's kind of fun. So my photographer told me that he was in a house that he didn't think should have been photographed at all and it was an older woman by herself and there was dog hair everywhere and it was just he goes, michelle, I just can't believe nobody took the time. And in my class this is what I say I say, okay, so I'm just gonna suggest that I'm gonna walk in that house and I'm gonna sit down with that 85-year-old woman and I'm gonna going to suggest that I'm going to walk in that house and I'm going to sit down with that 85 year old woman and I'm going to create a connection and we're going to laugh and we're going to joke around and I'm going to get her to a place where I actually can say where's your vacuum cleaner? And she's going to tell me where it is.
Michele McCartney:
And I'm going to, and I'm going to say is it okay if I vacuum a little bit before we take pictures? And I'm going to, and I'm going to say is it okay if I vacuum a little bit before we take pictures? And I'm going to clean her house for her.
Michele McCartney:
And I'm going to straighten up whatever I can straighten up so that, when the photographer comes, the pictures of her home are as good as I can possibly make them. Why? Well, she's 85 years old and this investment could be the only investment she has and the only money she has to move forward. It's very important and I have pride, a sense of pride, so I want to do it, but it's what's best for her. It's how I'm going to get the most for her house, for her. So photographer happens, everything happens. The house ends up. Obviously it's going to sell for more money, given the time that I took to declutter, stage and clean for her. But then there's a silver lining to it all. Maybe she has three kids and maybe they're looking at their mom's house online going oh my gosh, can you see who did that.
Brad Weisman:
Who did that? Yeah, right.
Michele McCartney:
She's all excited, her house is selling for more, her kids feel like she was cared for there and they're impressed. And then all of a sudden, you have a family talking about what you did and but, but I didn't do much.
Brad Weisman:
Yeah, you cared.
Michele McCartney:
I vacuumed a house and I cleaned up and straightened up and so that's.
Brad Weisman:
And that was a tough.
Michele McCartney:
That's seeing the human, the human story.
Brad Weisman:
Without her feeling bad you got to connect.
Michele McCartney:
You know what I'm saying yeah, you got to connect because that could have gone.
Brad Weisman:
That could have gone a different direction if you don't have the skills that you have in doing the connecting with people. Because it could have been. She felt bad that her house didn't look good or whatever. You know what I mean, but she didn't. You were there as a friend at that point, helping, helping her out to make it look the best it could look, and that's great. I love that story. It's a great story, so let's go into the hug instead of a handshake. This is a really this is a unique Michelle thing, because you talk about well, so people forget what you do, but they never forget how you make them feel, and that's part of the whole. Hug instead of a handshake. Let's talk about the hug instead of a handshake. What does that mean? Like, where did you come up with that?
Michele McCartney:
I'm a hugger and my clients hug me, and when I first noticed it it was at settlement tables and what I noticed was across the table they were shaking hands and on my side of the table we were hugging. It happened over and, over and over again. So I knew there was something different, and so I I coined that phrase what does it take to get a hug instead of a handshake? And inside that conversation is where you get everything else.
Michele McCartney:
the connection integrity, authenticity, all those things they're all wrapped up into. What does it take to get a hug instead of a handshake? And I will tell you this is my personal opinion is, when someone hugs you, you've touched them. When someone hugs you, they remember you, You've touched them and, like you know, I stage houses.
Brad Weisman:
I go to people's houses and I spend hours and hours with their families, their dogs, their kids, whatever it takes.
Michele McCartney:
And I get hugs all the time throughout the whole transaction. You know it's just, it's a very powerful thing. Someone looks at you and the handshake just doesn't do it.
Brad Weisman:
They have to hug you. The handshake is just so much more distant. I think also, when you allow somebody into your space, into that space, that is definitely trust. Once again, it just builds a bond and a connection that you don't get from a handshake. It's just not going to happen.
Michele McCartney:
I'm a hugger too.
Brad Weisman:
It's funny hey, my name is Brad Wiseman, I'm a hugger. It's funny that, hey, my name is Brad Wiseman, I'm a hugger. But no, but it's, it's funny that I do too. And some customers, it takes them a little while to get the warmed up to that. You know, at first they're like oh, oh, okay, we're going to do this. Huh, you know that kind of a thing. But I'll tell you after you work with them. They expect it. Then you know, and even at settlement, like you said.
Michele McCartney:
yeah, they feel it. Yeah, A handshake is just not appropriate for what we just went through the journey we just went through and how connected we feel.
Brad Weisman:
Absolutely. I agree with a hundred percent. So let's talk about the one of the other things. Only a couple of things here. I want to go through you because we could be here for an hour.
Brad Weisman:
I think not, yet we're getting there, but no the thing. The thing that I'd like to hear was the inspiration motivation, action versus action, motivation, inspiration. A lot of people say, okay, you need to be inspired first, enabled to be motivated, enabled to take action Correct. And you're saying, and it's the opposite, you make the action, take the action, and that will motivate you and then inspire you.
Michele McCartney:
Then you become inspired? So do you want the quick?
Brad Weisman:
story yeah, go ahead Absolutely.
Michele McCartney:
The quick story is leg day. We all hate doing legs. I do have people often ask me how I work out on such a regular basis for so many years, and I do.
Brad Weisman:
You have, ever since I've known you.
Michele McCartney:
And they think that it's easy.
Brad Weisman:
It's not, and I and I'm like or do they also think that you get up going? I can't wait Right.
Michele McCartney:
And so, basically, what I say is that I get up just like everybody else. I don't want to go to the gym and do legs. However, while my brain is saying I don't want to to do this, my body is walking into the closet, putting workout clothes on, and all the while, I'm discouraged and I don't want to do it either. But I'm now walking into my car and getting in my car.
Michele McCartney:
Despite what my brain is saying, I'm in action yeah to support what I've promised myself right that's a whole, nother conversation being your word and the first person you need to be your word to is yourself.
Michele McCartney:
And um you know, and, and then I'm in the parking lot and I still don't want to go in cause, I don't want to do this, but I go in anyway. And now I've done the first exercise and I'm relieved and I'm motivated to keep going now, because I got here and at the end of my 45 minutes of doing legs and when I walk out of that gym I am inspired for the day for the day Like it's. It's so.
Brad Weisman:
I agree with you a hundred percent.
Michele McCartney:
Just like we all get so afraid, like picking up the phone and calling someone or um, I don't know. There's so many things in life that are like that, Whereas if you just quiet your brain and do, the action it's amazing what happens. It's amazing what happens.
Brad Weisman:
I'm reading a book right now by David Goggins, and I don't know if you've heard of who he is. He's a Navy SEAL who was against all odds. He became a Navy SEAL and one of the top Navy SEALs and his. In his book and I'm just reading this and you had this written before, but he's talking about when he trained it was just get, he had just get up, just do it. That you know. And he said the whole time he was going out to train now, navy SEALs go through some serious, serious stuff. He was. He would say, okay, I'm going to do this, I'm going to swim two miles or I'm going to go into the lake that's frozen, because I know my Navy SEALs training is going to require that and that's how he trained before he even got there. So you know, that's the kind you just act.
Michele McCartney:
And what's really cool about acting and then seeing where it goes is that you can break down action into small things that you can accomplish.
Brad Weisman:
Yes.
Michele McCartney:
And versus trying to wrap your brain around being inspired to get motivated to blah blah blah. Where in that conversation, how often we just get stuck, and the time spent. The action doesn't even take place.
Brad Weisman:
You're so right.
Michele McCartney:
It stays in your brain.
Brad Weisman:
During COVID, I decided I'm going to do a podcast. I just acted. I bought the equipment. I didn't know what I was doing. I had no idea what the heck I was doing. I just bought the equipment. I didn't know what I was doing. I had no idea what the heck I was doing. I just bought the equipment and started doing it. If I would have sat there and waited for inspiration, for it to happen, and then I would have to get motivated to do the show, and I didn't know. You know, Hugo, I've been doing this now for three going to be four years in April and it's the same kind of thing. If you have something you want to do, just do it. The rest will figure itself out. As you were saying that, Brad, I just I just remember that. You know, Nike just built a brand, and that's exactly right, hey, don't think about it.
Brad Weisman:
Just do it, just do it.
Michele McCartney:
Just do it so true.
Brad Weisman:
Yeah, that is their, that is their thing till this day, you know if human beings aren't in action, nothing happens.
Michele McCartney:
And if nothing happens. We sit at home, and if we sit at home life is not Pretty much die. Yeah Well, it's just not rich.
Brad Weisman:
Yeah, it's not. It's not rich, yep.
Michele McCartney:
So you know and it's really funny because there was a time I was it was my mom who said this to me I was troubled by something and I was in college and we were on the phone and she said, sweetheart, I don't care if the decision is right or if the decision is wrong, move. And she was so correct because you can move just the tiniest bit in one direction and it, it and it illuminates something that you didn't see and that is so powerful.
Brad Weisman:
It's very powerful, you don't have.
Michele McCartney:
it doesn't have to be right, Just do something?
Brad Weisman:
Yeah, move it, because it's going to.
Michele McCartney:
It's going to show you something. It's going to show you another possibility.
Brad Weisman:
So true. So we're going to end with this, this, uh, this phrase that I love that. That it stood out to me from everything I was reading on, all the things that your uh course has is that service is taking action to create value for someone else. And I just wrote down love this. That is just a great quote. What does that mean to you? I mean, where did you come up with that? And it's just really. It's a great explanation for service. I love it. I don't think I've ever heard it.
Michele McCartney:
I mean again, it just comes from the whole conversation of beyond the script and the connection and wanting to, wanting to be of service. That's, if you tie that conversation in with integrity and being your word, it's very, very powerful.
Brad Weisman:
Yeah.
Michele McCartney:
Walk.
Brad Weisman:
Right.
Michele McCartney:
You know if you want to be in the service industry and you decide and that is what being of service is or being of service is bringing value to whoever it is you're serving, whether you're serving coffee in a restaurant, pumping gas at a gas station, ultimately you're bringing value to that person through your service.
Brad Weisman:
Yeah, that's cool, it's awesome. I love it. So we're going to have you back, obviously, because I want to have you back. I want to definitely have you come back and talk about the accountability course that you have, because you're doing that in some different, bigger companies. You've done it. It has definitely changed some people's lives in those companies. I know that, and I'd like to have you come back and talk about that. So if you would be willing to do that, that'd be awesome. I would All right, awesome. Thank you. Thanks for being on the show. All right, there we have it. That was amazing. Michelle McCartney she's in the business over 35 years, just a great agent, great friend, and I'm glad that we got to share that with everybody out there. We'll see you again next Thursday 7 pm. Look for us on Facebook, instagram, youtube and anywhere else. All right, thank you.