The Brad Weisman Show
Welcome to The Brad Weisman Show, where we dive into the world of real estate, real life, and everything in between with your host, Brad Weisman! Join us for candid conversations, laughter, and a fresh take on the real world. Get ready to explore the ups and downs of life with a side of humor. From property to personality, we've got it all covered. Tune in, laugh along, and let's get real! #TheBradWeisman #Show #RealEstateRealLife
The Brad Weisman Show
Beekeeping, Branding, and Brews with Branden Moyer
Hi This is Brad Weisman - Click Here to Send Me a Text Message
I'll never forget the day I practically became a bee's best friend—or so I thought—while discovering the sweet world of Branden Moyer's beekeeping endeavors. True Story, I was scared to death of those bees.
Our chat buzzes with excitement as we discuss the exquisite Buzz Brew Box, a heavenly blend of local coffee paired with Ecuadorian coffee tree honey from Uncle B's Honey Company. Imagine starting your day enveloped in the warm embrace of caramel notes paired with a zing that only Branden's craft can provide.
Turning the pages to Branden's diverse entrepreneurial spirit, we venture into the making of "The Adventures of Uncle B and Ruby and the Prehistoric Buzz," a children's book brought to life by global collaboration. Meanwhile, his cleaning company, Maid to Bee Clean is scrubbing up the competition in the residential and commercial realm.
We also chat about the art of genuine connection through branding, a story that unfolds beyond the logo and speaks directly to the heart of the audience. We celebrate the power of storytelling in branding. Embracing the entrepreneurial spirit, we conclude with a reminder that setbacks are merely springboards for success. Branden's infectious enthusiasm for his future ventures is the kind of buzz you won't want to miss—so join us for a dose of inspiration every Thursday at 7 pm.
"Never would I have thought that Honey Bee's would be about Branden and Branding... Not even sure that makes sense. What I do know, is Branden is Bringing Honey Back, kind of like Justin Timberlake did w/ Bringing Sexy Back! His entrepreneurial mindset is infectious and something you don't want to miss on this episode." - Brad Weisman
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Welcome to The Brad Weisman Show (formerly known as Real Estate and YOU), where we dive into the world of real estate, real life, and everything in between with your host, Brad Weisman! 🎙️ Join us for candid conversations, laughter, and a fresh take on the real world. Get ready to explore the ups and downs of life with a side of humor. From property to personality, we've got it all covered. Tune in, laugh along, and let's get real! 🏡🌟 #TheBradWeismanShow #RealEstateRealLife #realestateandyou
Credits - The music for my podcast was written and performed by Jeff Miller.
From real estate to real life and everything in between, the Brad Wiseman Show and now your host, brad Wiseman. All right, we are back. Oh man, this is the show everybody's been buzzing about. It's just it's going to be really good. It's going to be really good, but, if you'll notice, I don't have my laptop open up or anything. You'll notice I have some items here, some products, and this is going to be just fun. So we brought back Brandon Moyer. Brandon, how are you doing? I'm good, good, it's always a pleasure and we always laugh like crazy. As soon as you get into the studio here, we just start laughing.
Speaker 2:It's just the energy we both have, and I have honey all over my hands.
Speaker 1:That sounds we both have, you know and and, and I have honey all over my hands. Well, it sounds like a personal problem. So if you see me doing this, it's because my hands are all sticky, so uh, but you are doing so much as I ruin stuff. You're doing so much stuff, like you have all kinds of things going on. I think I just check out your Instagram and your Facebook stuff just to find out what the hell's going on this week. Like, like, do do you have a lot going on?
Speaker 1:I do yeah, and I guess that's the serial entrepreneur in me, but it's why I don't sleep at night.
Speaker 2:Yeah, exactly, it's overrated anyway, it is you sleep when you're dead.
Speaker 1:So let's just talk about some of the new stuff and then we'll go over some of the stuff before Now. First of all, I think the last time you were on I had not met the ladies.
Speaker 2:Yes.
Speaker 1:And then I thought, when I met the ladies that you introduced me to, that I was going to be really cool, really cool. And then I met them and I was not cool at all. Yeah, do you have a? Is there like a word for just puss? Or like, or like, you know, like wimp, that I was on top of the roof when I met your bees. Definitely a wimp, for sure. Definitely a wimp.
Speaker 1:Yeah, okay because, I mean, you didn't even try, you were just, you felt the buzz there and and you just weren't having it no, I I thought I was gonna be fine, but you know, when you see 30, 000, 40, 000 of these things coming at you, it's a lot more intimidating than what I thought it would be. Yeah absolutely.
Speaker 2:I mean, I think they all went at you. I think every single one.
Speaker 1:Yes, yes, there were bees from different countries that got the signal that started heading in that direction, absolutely To come to get to me. That's what it was. Yeah, now, the thing was is, when they hit your hand, the warning my ass. That scared the shit out of me. That scared me. Hugo, you were pretty good with that. I should have just taken a run.
Speaker 2:I think I did Hugo. I think I did. Hugo got used to it because, you know, during the pandemic he's the one that shot a lot of our sequences and stuff. So he had the B-suit on, he was used to it. I think we even got stung a couple times. Yeah yeah, because you gave me like a five-year-old bee suit, A bee suit for a five-year-old.
Speaker 1:Listen. Well, you kind of are the height of a five-year-old.
Speaker 2:That's true. That's true.
Speaker 1:The budget was low. Well, I love when he comes out with his suit. It's this professional like beautiful, has all the equipment. He's got these professional gloves and I'm like where my gloves? And you give me these rubber like cleaning gloves and I'm like, what is this?
Speaker 2:this doesn't look professional. Listen, I thought it was just a spoof of a shelf.
Speaker 1:So yeah, yeah, well, it sure didn't last long, but uh. But what's funny too is that I remember, um when, when we were suiting up, then, as when, that's when you told me that that hugo had gottenung, that you got stung the day before. None of that came up when we talked about doing that show.
Speaker 2:It did not. Yes, I wonder why.
Speaker 1:So my trust for you has really dropped.
Speaker 2:Well, you know you have to come back with the right suit, right suit, yeah, and make sure it's done right for you.
Speaker 1:No, the next suit is going to look like the ones they do when they dive down 5,000 feet in water. That's what I'm wearing glass and metal all this stuff.
Speaker 1:That's what it's going to look like. They're not getting to me. So let's talk about the new stuff that you're doing. You're doing a lot of stuff, obviously, with honey, and I want to talk about that. And then we'll go into your cleaning company too me. It's called the Buzz Brew Box, which you designed the box. You did all the creation of this whole thing, and then on the inside, when I open this thing up, it's from Uncle B's Honey Company. You have coffee, locally roasted too. You've got a coffee mug and you have the honey with hints of caramel, touches of caramel. Is it touches or hints?
Speaker 1:so I guess it's notes, notes I had a chance to get that right and I just didn't. I blew it yeah so this, this is amazing. So tell me, what do you? What is this, this whole mixture? So people love coffee. Yes, it smells so good, by the way. Thank you, you, guys, it smells good Again it's locally roasted by Max Kramers.
Speaker 2:Oh, yeah, at the Shillington Farmer's Market. Yeah, by Alicia, and she's phenomenal what she does.
Speaker 1:Yeah.
Speaker 2:So her and I sat together. She got a couple samples of her type of coffee and I brought the Ecuadorian coffee tree honey that we um imported and the honey itself has caramel notes, okay, and I wanted a coffee that sort of, you know, brings out that caramel and she, you know, recommended the indonesian to more because it has, um, brown sugar chocolate notes. Yeah, so yep, and when we mixed them together it was just one powerful, amazing, delicious drink.
Speaker 1:And let's do more detail about this, because this to me was pretty interesting this coffee tree honey, this honey is actually from a bee that you sourced, you found out.
Speaker 2:You tracked this down in.
Speaker 1:Ecuador. So the bees are actually on the coffee trees.
Speaker 2:Yes, so they pollinate that tree in order for the coffee bean to come through Now.
Speaker 1:does that honey then taste a little bit more like coffee? Is there a taste of coffee in?
Speaker 2:there. It has a note of coffee towards the end.
Speaker 1:I'm noticing a lot of notes.
Speaker 2:Yeah, there's a lot of notes going on.
Speaker 1:You're a musician of mine. Well, I am a musician, so I'm surprised I didn't know notes right away. So. So this is it. So I can't wait to try. I'm going to do so. Do you put this?
Speaker 2:in your coffee, then yeah, so you would substitute any sugar that you would put in with a couple of pumps of the honey.
Speaker 1:This is going to be me tomorrow, tomorrow morning. Seriously, that is me. That is awesome. Where can we get this?
Speaker 2:You can get this actually online now at UncleBeesBeescom or at the Shillington Farmer's Market. Amazing and people can follow us on TikTok as well. They can check out the TikTok store that we're setting up and, yeah, get their box.
Speaker 1:Amazing, amazing, amazing. So we have that. So that's just one of the things you do. So that is not your honey, though, but that's sourced honey, but you still have a place at the Shillington Market that you can get all these honey products. Wasn't there something I saw? Was there something with yogurt?
Speaker 2:Oh, yeah, we have our milk and honey yogurt bar. Yes, yes.
Speaker 1:Yes, I thought so.
Speaker 2:So for $5, you can come, get a couple scoops of Greek yogurt and all the toppings you can imagine, and then you have an opportunity to put any honey on your yogurt as a final touch. That's great, we have them in squeeze bottles. That's awesome, yeah, so it's one way for people to experience the type of honey that we have. Yeah, and then when they walk into our little space, they realize, wow, you sell more.
Speaker 1:Yeah.
Speaker 2:And so that $5 can translate into a bigger transaction. Sure, sure, and it's the experience of people not knowing that there's over 300 different types of honey in the world and we don't want to, just you know, give or sell local honey there.
Speaker 1:yeah, we want honey from around the world but the local stuff is the stuff that's good for allergies, correct?
Speaker 2:some. Yeah, it all depends on who you ask honestly. But it does help with the symptoms of allergy gotcha.
Speaker 1:It does not prevent doesn't prevent it right, but if there's, if you're going to have a honey and you have allergies, you're probably better off with a local one than than something that's not yep, amazing how many bees you got up there. Now, same same amount, or you're more. We have about 15 hives up there, so 15 hives. Yeah, there was. There wasn't how many of the hives there was before about 10 last, yeah, yeah wow, you're sort.
Speaker 1:You're doing a lot of honey up there. So the other thing that caught my eye when I was looking at your social media was the bourbon.
Speaker 2:Yes.
Speaker 1:So now we're getting into things that are more adult-like, but it's a bourbon, that. And how did you come up with bourbon?
Speaker 2:Yeah, so I didn't come up with it. So we have formed a strategic partnership with a double barrel honey company in Kentucky, okay so in fact we take our honey and ship it down to Kentucky and they'll put it in the barrels for up to three to six months and obviously everyone knows Kentucky is the epicenter for bourbon. So I'm actually going down there in July as we're sending a 400 pound shipment of our Brazilian honey. It tastes like apricot, so they're curious 400 pound shipment of Brazilian.
Speaker 1:Where's the Brazilian honey come from? So we let me guess Brazil.
Speaker 2:It does.
Speaker 1:Yeah, the Brazilian rainforest, but but you got that, you sourced that, you got that obviously.
Speaker 2:So we're sending that down because of that apricot marshmallow note it has.
Speaker 1:Yeah, we're curious to see what it tastes like oh, so yeah, if it's like gonna sit in the barrels for three months should be but so the honey goes into the bourbon and then it sits so the empty barrels?
Speaker 2:okay, so they like to use wet barrels? Yeah, recently drained barrels of bourbon? Oh, so the honey goes in those barrels? Yeah, and it sits, does it actually? Then it takes on. It takes on the taste of the barrel and what was in that? Oh my gosh. Yeah, it's amazing. Yeah, and you've had it. Oh, I've had it yeah. We actually Is there alcohol that's still in it?
Speaker 1:No no. So it's just the taste of the bourbons in there. Yep, got it here. I thought you were going to be bringing me bottles of bourbon. That's why.
Speaker 2:I had them back, Hugo.
Speaker 1:I thought I was getting like a case of bourbon. For Christ's sake, come on, jeez.
Speaker 2:All this product that he wants. I'm telling you I can't keep up with the demand. No, that is really cool. Yes, yeah, it's one of our high premium honeys, but we've practically sold out in the last two weeks. Yeah, so we're going to bring it back.
Speaker 1:How much honey is in a barrel? Is it 400 pounds? I mean, how much is in?
Speaker 2:a barrel yeah, because they're big barrels. Yeah, it can contain about 700 flasks.
Speaker 1:Wow, yeah, that's amazing. So you could do Chardonnay honey, you could do, uh, sauvignon blanc honey seriously all those barrels are. You know they are, are barrels that have like wine or whatever in them.
Speaker 2:You could do anything, yeah well, with that whiskey, honey and the you know adult um likeness to it, yeah, uh, we are actually expanding into weddings and party favors and things like that so we can customize gifts for, like a, a whiskey flask.
Speaker 1:Amazing, unbelievable. So let's talk the other thing that last time you were here we talked about all this stuff. We didn't talk about this because this didn't even exist, the bourbon didn't exist. But the other thing is, you're also an author. You write books. Yes, and what was the first book called?
Speaker 2:So the Adventures of Uncle B and Ruby Catching a Swarm.
Speaker 1:That's right. I remember that, yep.
Speaker 2:That's been doing pretty well.
Speaker 1:Good, good, good, and we can get that on Amazon.
Speaker 2:Yep, you can get it on Amazon Excellent and at the Shillington Farmer's Market too.
Speaker 1:Awesome. And now you have a new book. Yes, it's the Adventures of Uncle B and Ruby and the Prehistoric Buzz. It's book number, what it looks like. You can see that that's what the front book was going to look like. The cover and all this artwork is done by you. Nope, nope.
Speaker 2:Sorry, wrong one it was the box?
Speaker 1:It was the box, the box and other stuff yes, and the shirts yes. This he did not do. He did not do this, nope.
Speaker 2:I found a wonderful, the person that did is really pissed.
Speaker 1:Now they're like that son of a. Okay, it does say illustrated by oh, you can say that name oh, katunga Katanga.
Speaker 2:Who is that? What is that name? Tagum. He's from Indonesia, ah yeah, so we found him online. His work is amazing and to deal with someone that's across the world sharing your ideas and being and having them, being able to take that and just perfectly yeah, perfectly illustrate what you're looking for that's rare.
Speaker 1:That is rare. So, yeah, you have to worry about I'm stealing it. Yeah, seriously, that's anything you have to worry about. You know, are they going to steal the idea? Are they going to give the idea to somebody else?
Speaker 2:yep, well, we actually have a signed contract with them, okay, yep, so that's the first thing, so when's this book come out? So we are finishing up the touches for the illustrations for it. We're hoping it's going to be a mid-spring release. Mid-spring release yeah, okay, cool.
Speaker 1:Awesome, Jeez, I'll tell you. There's like a stack of stuff over here. What else? So there's also, which is awesome, and you're a great supporter of the show too. I want to just say thank you Absolutely. You'll notice that Made to be Clean is on here, has been a supporter of the show for a very long time, from the beginning, and tell me what you're doing. You're doing a special thing with Made to be Clean.
Speaker 2:Yeah. So our new campaign goal is to have 90 new clients in 90 days and offer $90 in savings Interesting, and those savings go from $30 off maid service to $30 off carpet cleaning, to $30 off power washing services.
Speaker 1:Yeah, that's amazing, and the power washing is the one that I was surprised that you guys do a lot of that.
Speaker 2:Yeah, yep.
Speaker 1:And we do even more yeah. Yeah.
Speaker 2:It's, it's. It's really neat that you, you know you can go to someone's house and it's just filled with, you know, green yep growth by the time we leave it's sparkling. Your neighbors are coming out. Yeah, comparing their house with your house, it's like, yeah, well, I think we should get ours done now it's.
Speaker 1:It's great. And and also the carpet cleaning. You're doing that too. Now do you do a wet clean or a dry clean? Wet clean yeah, that's the only way to clean. I've heard that years ago.
Speaker 2:It's almost like dry shampoo yeah. Or dry cleaning, does anybody?
Speaker 1:know how dry cleaning works, you know what that seems like a scam right, it's more of chemical, I think. Every one of my shirts is laundered. Well, these aren't dry clean that I think it's more chemical based chemical based. So yeah, so there's blowing air on it with chemicals or something, and yeah, something's got to be agitating and there's no bees involved exactly so okay, so we got that. Is there anything else? What else? Is there anything else you're doing that you have coming up?
Speaker 2:yeah, so as you can see, you know you're designing everything and you know like what else can I be of assistance to other people? I have other local companies and business owners coming up to me because they see this stuff, yeah, and they want me to sort of review what they have and to fill in the blanks. What are they missing? And you know, just one night in the shower, I think you know, we all do our best, thinking yeah, absolutely.
Speaker 2:And it's like you know the combination of when I was 10 years old to 34, I wrote everything down. It's like what is this telling me? What have I accomplished? And sort of what genre am I in? And it's the storytelling genre, but with experience you know, I was in haunted houses Again. I'm publishing books, I'm creating products for businesses, videos, things like that and Hugo can attest to being, you know, helpful with that. And it's like you know what I need to create something an agency for small businesses to really help them with their brand and not marketing.
Speaker 2:But their brand their brand story engineering essentially Like why are you in this business to begin with?
Speaker 1:Yeah, purpose of brand yeah.
Speaker 2:And people mostly, you know they. They don't want to work for the man, they want to work for themselves. But most of them create a job for themselves, so they left the job for another job.
Speaker 1:So it's going to be our goal with buzz brands yeah, you know of course, of course, of course, of course, to um help, because honey brands didn't sound exactly.
Speaker 2:You know why didn't you do the play with your name, brandon brands?
Speaker 1:you know I I don't know now you gotta where the hell are you, hugo, in the basement filming podcast? Wait for hugo to throw a wrench into the whole damn thing brandon's brand now I gotta go back to the drawing board. Thanks, hugo. But the buzz brands thing is cool because it's it's like people will say what's the buzz, you know?
Speaker 2:you mean like that's, that's, that's kind of cool and we're gonna help them craft their stories to the world. It's awesome, that's what it is, and people start with a name and a logo. In fact, that's like step 13 and 14 of the process. Yeah, but 95% of us do that. Yeah, I've guilty of that. Yeah, so it's you know even look look at your show.
Speaker 1:We just rebranded last year, but it took a while. Yeah, that was a year. Was it a year? Hugo, going from Real Estate and you to Brad Wiseman's show took about a year Because there was a lot of us all talking and saying, okay, what is this show about, what do we want it to be? And I wanted to keep real estate involved. So that's still in the tagline for a little part of it, but it was also about had you here a while ago and had nothing to do with real estate, and that was the thing we a while ago and had nothing to do with real estate, yeah, and that was the thing it was, kind of we were kind of wedging the real estate into the topic, right, and it didn't make sense.
Speaker 2:We were forcing it, you were forcing it. Yep, most of us force things.
Speaker 1:Yep, I refuse to do that anymore and it's exhausting, yeah, and it's costly. Yeah, very Exactly, and before made to be clean. It was an uphill battle with marketing and getting, and what was it before I forgot was a different name home care solution, which has nothing to do with you, right, that is so, not me. So what's funny is the made to be clean like now that I know you that there's just there, I can't believe it wasn't that before?
Speaker 2:well you know, without the pandemic it wouldn't have happened yeah, you know the pandemic really sealed the deal with me getting into beekeeping. Right and that sort of transpired into you know multiple avenues happening at the same time Amazing and then a culmination of it just coming together. I mean this bee. Now, when people see it, they know, I know what it is right away?
Speaker 1:Yeah, absolutely, so, okay. So tell me what's the advice you would give. Let's say I'm going to start a business. You're saying that the logo is not the first thing the name and the logo cannot be the first thing.
Speaker 2:It needs to be what your story or who are you kind of a thing. If I were, if I was the person trying to start a business, I would figure out why I want to do it. But I also would do a life review from age 10 to age.
Speaker 2:Whatever you are right now, write down your accomplishments, write down your failures that are still in your mind and figure out what are the connections of that, and then that is true. That's a true blueprint of what you are leaning towards. So a good 30 year review is really good, wow. And for the next 30 years, what do you want to do?
Speaker 1:Yeah.
Speaker 2:You know, and that that business can dictate that next direction, Because many people are lost.
Speaker 1:So basically, you want the story and the person to dictate the name and the logo, not the logo and the name dictating the person.
Speaker 2:Well, the story and the person dictate the core values. Okay, and then the core values feed into the brand identity. Got it and then the name and the logo start playing coming into play.
Speaker 1:And you're right, everybody does name and logo first.
Speaker 2:Yes, it's the easiest thing because we know we're afraid to look back.
Speaker 1:It's also rewarding. It is Short-term gratification.
Speaker 1:Yep, it is Because you sit there and go. Oh my God, and that's what I'm saying. I mean Suie Redesign obviously did the Brad Wiseman logo and you know, susie, and it took a while. There was a lot of logos and we were almost done. Remember, hugo? It was just about done. I don't have any right here in front of me, but they're everywhere else. But the sneaker was the last thing. Yep, because that's something that people know me for wearing red sneakers. The logo didn't have the sneaker on it and she was just about ready to hit print. We were ready to go with the whole thing and I said do one more thing, add a red sneaker on there somewhere. And she brought it back and there was three renditions and that's the one we picked and had, but that, to me, completed the whole logo weird right for me, the b wasn't even part of that part.
Speaker 2:It really it was um, your hive our purpose. Oh, yeah, yeah, yeah, yep and that was the seal that's your, then that's everything just came Like I had so many words on the whiteboard and it was just one night sitting at the office late at night and looking at it and it's like those, those features popped out of the whiteboard. It's like okay, now it's speaking to me.
Speaker 1:Yep, and then everything starts to fall into place.
Speaker 2:Yep, it took three months to get to that point. It was a lot of back and forth Because changing a brand on a company, there's a lot to it. It's expensive?
Speaker 1:Yes, especially if you're already established. If you're just starting out, it's one thing, but when you're already established and now you've got to buy new shirts and new, new car wraps, yeah.
Speaker 2:New sign for the building. Very expensive New lease.
Speaker 1:It's why most people don't do. It is because of the investment to change it all over.
Speaker 2:Yep, and for me, I don't fear failure, and that's something you need to have as an entrepreneur you can't fear, you cannot fear no matter the cost.
Speaker 1:That's your education. Yes, failure is your education, man, it's not failure. Yes, if you think it's failure, then you might as well just quit. Yeah, you got to fail forward absolutely fail fast.
Speaker 2:Yep, exactly. I wish I would have learned that you know 10 years prior. You know, but we're going to be celebrating 10 years in the cleaning industry this year. Good for you, yeah, it's, and you let's go back to things.
Speaker 1:So you do commercial, yep, commercial, you do um, so, offices, residential, um, what if? What if I have a listing and and, uh, it's an estate and it just it everything cleaned out, but it needs a good cleaning. You do something like that Absolutely.
Speaker 2:Yeah, so you'll do like a one-off, absolutely, and we'll even do product boxes too. Okay, if a realtor wants to hire us for product boxes, a thank you gift to their new client we can customize that as well. Really, yep.
Speaker 1:Interesting.
Speaker 2:I got an idea With their logo, their name on the box. Somehow we can figure all that out. Ah, that's a good idea.
Speaker 1:We're going to take that part out of the podcast. I don't want any of my other competitors to have enough for it. No, I'm just kidding, I'm kidding, I'm kidding, I'm kidding. No, I love good ideas, no matter what it is, it's all good and everybody wins. So that's cool, very cool. So anything else, because we're gonna wrap this up. That's pretty much it right now. That's it for now. So next time we're gonna have more stuff laying here. You know there's boxes of all kinds of stuff here. Uh, I am so excited about what you're doing, man. Thank you. It's really cool to watch. It's really cool to watch. I know it. To me it seems like it's it's happening all the time. But I know you work hard behind the scenes and I'm sure when this stuff actually comes out, you're like yes, yes, this is awesome.
Speaker 2:It's a feeling, just an unworldly feeling.
Speaker 1:Absolutely Well. You're doing a great job. I love the branding and you'll have to come back and let us know how the branding company starts working out there too, All right. Thanks for supporting the show, I appreciate it so much.
Speaker 1:Absolutely. Thank you, all right. Thanks, brandon. All right, there you go. This guy is buzzing everywhere, so it's made to be clean. He's got a book coming out the Adventures of Uncle Bees and Ruby. He's got the Buzz Brew box, which is really, really cool, and he's got all kinds of coffee and mugs and things with notes of things, and I just got honey on me again, just so you know, now my hands are all sticky again. All right, that's about it. Come back every Thursday 7 pm and check out whatever else we have new going on. All right, that's about it.
