The Brad Weisman Show
Welcome to The Brad Weisman Show, where we dive into the world of real estate, real life, and everything in between with your host, Brad Weisman! Join us for candid conversations, laughter, and a fresh take on the real world. Get ready to explore the ups and downs of life with a side of humor. From property to personality, we've got it all covered. Tune in, laugh along, and let's get real! #TheBradWeisman #Show #RealEstateRealLife
The Brad Weisman Show
Transform Your Story: Unlocking What You Truly Desire
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Join me as I chat with the incredibly inspiring Kimberly Spencer, an entrepreneur and high-performance coach who has transformed her life from battling bulimia to becoming an Amazon bestseller and TEDx speaker. Through our conversation, Kimberly shares her remarkable journey of personal growth, highlighting the transformative power of rewriting the stories we tell ourselves. We delve into her exciting future projects, including a new book and a delightful children's book co-authored with her son, and celebrate her personal joy as she prepares to welcome her third child.
Ever wondered how to overcome self-doubt and embrace new beginnings? This episode sheds light on the struggles many professionals face, like a doctor transitioning to business ownership, and how adopting a beginner's mindset can be the key to growth. By shifting perspectives and allowing oneself the grace to learn, Kimberly and I explore how breaking free from self-imposed limitations can lead to profound personal and professional development. Whether you’re a realtor, lawyer, or in any field, the message is clear: growth requires humility and the courage to start anew.
Explore the fascinating transition from filmmaking to writing as Kimberly recounts her journey in creating the movie "Bro" starring Danny Trejo, and the role of neuro-linguistic programming in shaping our realities through language. Additionally, discover the magic behind her coaching business, "Crown Yourself," and the strategic power of podcast guest appearances through her venture, Communication Queens. From personal transformations to mastering the podcasting world, this episode offers invaluable insights for anyone on the path to achieving success and embracing change.
"My gosh what an inspiring and fun episode with the very energetic and passionate, Kimberly Spencer. She the founder of CrownYourself.com and CommunicationsQueen.com... not to mention an Author, Coach and Filmwriter, just to name a few things. Seriously this episode is packed with great tidbits on how to redefine your story and live the life you REALLY WANT!" - Brad Weisman
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Welcome to The Brad Weisman Show (formerly known as Real Estate and YOU), where we dive into the world of real estate, real life, and everything in between with your host, Brad Weisman! 🎙️ Join us for candid conversations, laughter, and a fresh take on the real world. Get ready to explore the ups and downs of life with a side of humor. From property to personality, we've got it all covered. Tune in, laugh along, and let's get real! 🏡🌟 #TheBradWeismanShow #RealEstateRealLife #realestateandyou
Credits - The music for my podcast was written and performed by Jeff Miller.
from real estate to real life and everything in between the brad weisman show and now your host, brad weisman. All right, we're back. We are back. We are back and I'll tell you what I am super, super excited about this guest. Um, I I found uh, kimberly, uh through, I think, through instagram or one of these places, and you know, there's certain times where I find a guest and I'm like, ah, you know what I'm really into this person. Or sometimes I'm like, oh, that's a good guest, whatever, and they're all great, but this one, kimberly.
Speaker 2:As I'm researching her, I just kept getting more excited about talking to her today and her name is Kimberly Spencer. I'm going to give you her bio and then I'm going to bring her in here to the show. She is 16 plus year entrepreneur. She's award-winning high performance coach and trainer. She does subconscious success strategy, amazon number one bestseller, tedx speaker, health junkie, freedom lover, queen to my king and a two-times boy mom which is cool, sounds like my mom, because I might have a brother and unsinkable optimist. She's been featured on Netflix, the CW, espn, chicken Soup for the Soul, npr, thrive Global and CNBC and Forbes. Oh man, I'll tell you she's been everywhere. So Kimberly Spencer is my guest today. I'm so excited to start talking to her, kimberly? How are you doing?
Speaker 1:I'm doing amazing. I'm so grateful to be here with you, Brad. This is going to be fun.
Speaker 2:Actually, yeah, this is going to be great. I can't wait. And it's funny. Like I said a lot of times I'm researching, I just kept digging deeper and deeper on you and every time I read something I'm like this is incredible. I mean, there's so much that you have done in in your life so far and and obviously so much more to be done, right.
Speaker 1:So much more to be done. In the next six months I'll be having another child launching our book make every podcast want you, and then launching a children's fart book with my seven-year-old. It's just a fart.
Speaker 2:That's pretty funny, that's really funny. So you're, you're expecting you're going to have your third right.
Speaker 1:Yeah, so we're good.
Speaker 2:You got your girl Unbelievable.
Speaker 1:Were you going to keep trying until you got the girl, or what?
Speaker 2:was going to happen. I was going to cap it at three. That's good, that's good. Well, congratulations and all the best to you. And you said how far along are you?
Speaker 1:I am in the second trimester oh wow, awesome, wow, wow.
Speaker 2:Well then all the scary stuff is, pretty much is done right now which is good, that's good.
Speaker 2:The main quote that I saw and all these quotes are from your website or wherever I found stuff are from your website or wherever I found stuff and I it really hit me was the only thing keeping you from having what you want is the story as to why you don't have it. Transform your story, transform your life. That is really profound and I really liked that word. You know, how do you come up with something like that? I mean, what, what, where'd that come from?
Speaker 1:Well, I've always been in the business of storytelling, no matter what industry I was in. Like when I first started, my first business was freelancing as a Pilates instructor so I could support myself as a screenwriter. And that experience I was transforming people's stories about what was possible for their bodies in filmmaking and film writing Like obviously that's storytelling 101 right there. But when you study storytelling, there's only seven human stories. And when you understand where you're at in your own human story, sometimes failure doesn't seem that final because there's oh, it's just the next, there's the next act or oh, it's this next beat.
Speaker 1:And what I learned from transforming my own story? Because when I growing up I mean I had two very supportive parents who also had their flaws. My father was a very successful entrepreneur and also a very successful addict and growing up within that environment, I learned through programming that I was a broken, damaged and a victim and that was a story that ruled my life for several years in the areas of my body and relationships. And when I transformed that story with my body, that was the first story that I majorly transformed from being a 10, having a 10 year battle with bulimia, to transforming that story within two years with no psychological or medical intervention, to where now it's over. I think I'm going on 20 years of never relapse, never a problem, going through first trimester pregnancy. I was like how did.
Speaker 1:I do this for 10 years. All the joys of that, but it's so interesting because you don't look at a butterfly and think, oh, when's it going to relapse back into a caterpillar.
Speaker 2:Yeah.
Speaker 1:And there's a magic that comes with true transformation. When you actually up level your identity and I've seen this working with entrepreneurs for the past nine years as their coach like that experience, when you transform your own story into an entirely new identity, then there's no going back and that it's really that, only that story that stops us, when we think we're still stuck in the same old caricature that really most often wasn't ours, that we created. We created it to please everyone else around us.
Speaker 2:Yeah, exactly, and it's also protecting. It protects you. It protects you from what you went through. It protects you from having it happen again, because a lot of us our past. We're hoping that we want to stay away from it, but yet what's funny is that most of the time, it controls us into the future.
Speaker 1:Yeah, it's very hard to drive a car forward looking in the rear view mirror. Eventually we crash. You end up being in the exact same spot.
Speaker 2:Yep, exactly, absolutely. Yeah, that's, that's amazing. And so you've really gone through a transformation yourself, obviously coming from the family that you had, and a lot of times I think, too, that people think that as soon as you say you had, when you say you have a supportive family, but they had their flaws I think we all have parents that had some sort of flaws. So I think that when people think that they look at somebody else and they go, oh well, they have the perfect upbringing, they have no idea what goes on behind closed doors. They have no idea is on behind closed doors. They have no idea.
Speaker 2:So I think it's another thing is we try to create a story around thinking or having this thing in our heads that everybody else's life is perfect at home, and we just know it's not. Everybody has some type of things that they're getting over. Some are worse than others. I mean being raised with an alcoholic father and I watched that video that you had on YouTube that explains your process of that and then he had passed away I'm sorry, in 2021, I believe he was a tree cutter right. Then he cut down trees or something like that.
Speaker 1:Yeah yeah, he was a tree cutter and he was the internet's grandpa, like he was a. He was a YouTube celebrity late in life and it's interesting, when you talking about collective story cause like so many people would watch his videos online and they would say, oh, he's so gregarious, he's so outgoing and I was. I would watch them and be like, oh, he's so drunk, like.
Speaker 2:Oh, no way.
Speaker 1:We're so like there.
Speaker 1:My mom and I found, looking back after my father passed, many of the video, like many videos that are out there, of my father where he was on this big YouTube show called elders react, where people like so many people like I thought, oh, he's so fun, I wish he was my grandpa and my mom and I are watching those and we're like cringing and it's only because we know that person and the show and the mask that was on.
Speaker 1:So often we have performative masks and I think one of the beautiful things of the pandemic was that it stripped a lot of those illusions away, because we had kids coming in and out of our Zooms with our teams and those boxes that we thought we had to play into of like this is my business box and this is my professional box and this is my family box and this is this is who I really am. But if, oh my God, if anybody knew that I have just seen for the past four years, layers upon layers of people stripping back into everything, coming into holistic alignment, where they're finding that they don't want to just showcase this little section of themselves, because that's what they think is going to be appropriate, because they're dying by not having everybody know who they really are.
Speaker 2:Yeah, yeah, that's a good point. Yeah, covid, covid did a lot with that. I mean seeing seeing how people live. My wife's a teacher and you know, um, and a lot of teachers got to see. All teachers got to see sometimes how kids were teacher and you know, um, and a lot of teachers got to see all teachers got to see sometimes how kids were really living. You know what was the really the support system, what was really going on behind the scenes, you know, and um, there was many times it was very revealing and you thought that these, some of these people would maybe try to hide that, and they really didn't. They just kind of exposed who they were. So it made you have a whole new appreciation for how people are living and how people are being treated, you know. So, covid definitely showed a lot of things.
Speaker 2:You know, as much as it was bad, there was things that definitely came out that were good, and I think you're totally correct on that. So I wanted to get into some of this other stuff here. There was different quotes and different things on your website that really stuck out to me. The stories we tell ourselves are the most profound and usually not true, yeah, so you could just expand on that a little bit. I mean, I think it's, it's it's funny about the stories we tell, and usually they're not true. So it's it's. We're all kind of hiding behind that story.
Speaker 1:So I'll tell that story in a story.
Speaker 2:Yeah, there you go. But this one's true though.
Speaker 1:It is true.
Speaker 1:I had a client who was a very successful doctor like incredibly successful doctor started a private practice and was living by a story. Because you know, when you start a business and a private practice is a business there's different skills. You suddenly have 30 different hats that you have to wear and you're you're. You're not only successful in your industry or your field or the thing that is your genius and that you went to school for, that you studied and you know, worked into the late nights for you're also learning finances, marketing, sales and all of these other hats. And she was living by a story that she wasn't good in business because she was struggling with the sales, with retention, with team, with all of these things that business owners just struggle with Like they're a natural part of the evolution of developing a business.
Speaker 2:Absolutely.
Speaker 1:But the story was causing her to make decisions based on urgency and immediacy and fear and constantly needing that next, uh, that next support group, that next coach, that next mastermind, that next thing to support her, because she wasn't trusting herself. And once we looked at how she got successful to be a successful doctor, to achieving PhD, and like her PhD and achieving that, we transmuted that strategy into her being a business owner. I said you're just in pre-med and she's like what? And I said, yeah, you're just in pre-med business school, like that's it. Like you're at this level with success as a practitioner, but your business success is here, you're still in, you're in the current school of hard knocks of business.
Speaker 1:And just that perspective shift alone changed everything for how she was showing up, because she gave herself more permission rather than saying, oh, I'm bad, living by this story of, oh, I'm bad at business. No, you're just early on, you're just starting out, you're just a beginner. Yeah, just like you were in pre-med. Yeah, just like you were in college. Like.
Speaker 1:And so when we, when we can know this. That's why, when I said earlier, like when we can know the part of the story that we're in, we can give ourselves a little bit more grace and have a little bit more humility, rather than it's pride that likes to keep us up and think, oh my gosh, I don't want to be seen as starting as a beginner, but that's where you're at. When you start anything new, whether it's writing a book or starting a podcast or starting a business, any new skillset that you add in, you're going to be at a beginner level and that's okay. It's okay to be seen as a beginner, but that's. That's the story of the beginner that I've. That I see play out in so many entrepreneurs lives because they beat themselves up, because they're not there yet.
Speaker 2:Yeah, and also, I think, because maybe what they're doing and what they excel at, they do naturally, and I tell my kids this all the time you're going to have things that you're naturally talented at, that maybe you won't have to work quite as hard. Or it seems like you're not working as hard because you like what you're doing. You know what I'm saying. Like, when I'm doing these podcasts, a lot of people are like, wow, you got to prepare, you got to do all this stuff, you got to get this done. Yeah, that's fine, but I enjoy it, I enjoy the discovery of people.
Speaker 2:And same thing with that, I think what happens is they don't really like to do the business part. So therefore, the story is I'm not good at the business part, and then that way there's an excuse and then you can either hire somebody or you can do whatever, or you just end up not being good at business. You know who else is the good is the same way as realtors. I mean, I'm a realtor that typically we're entrepreneurs, we're, you know, we're 1099. So we have to be responsible enough to to know business too. And also lawyers, they say, are not that good at it too. But yeah, doctors are one of those that definitely fall into the category of you know, the last times it's it's not their forte, but I think it's because they tell that story and that story creates, create it snowballs, and eventually that they, they end up in financial trouble.
Speaker 1:And I've seen it with every industry, from coaching to realtors. To like it is just being able to humble yourself that the skill set to build a business is a new one.
Speaker 1:Yeah, exactly when the skill set that you've already mastered, that you're already at a level of mastery at. That's the skills that the P yes, people will come to you for, the yes, that's going to continue to get you recurring business and and will drive business. But there's still those other principles in the skill set building of a business, just like when I see people who want to transition into speaking on stages, that's a new skill set. Being able to have the confidence and craft a message and craft the story and engage an audience. Those are all skill sets that are all learned, and so it's humbling ourselves to continuously be a beginner, which is why I love the uh, the challenge of doing a children's fart book. Quite frankly, that's why one of the reasons why I challenged myself with that because I wanted, I went in and let this hobby because I don't, I don't, I mean, I don't aspire to be like the next, whatever, and so.
Speaker 1:I was just like I just wanted to do this as a project with my son, to have it be his, it's his entrepreneur homeschool project, so I wanted him to learn business through this fun project. But also I got to approach it and and as a newbie and honor that beginner's mindset and continuously. Because every time you go into a room where you're up leveling to a new level, maybe it's you're getting a bigger deal, maybe you're going from selling single family homes to you're selling like you're selling, a commercial property, like you're. You're going to be a beginner in that space and that's okay. So constantly training yourself to be put yourself in situations where you get to be a beginner and relearn and train those neural pathways so you're building confidence again in that space and in understanding that you're building a skillset. That is a great way to practice is through hobbies.
Speaker 2:Yeah, yeah, definitely. You know. I just heard on something I forget what it was on, I think it was on the Ed Milet show. Somebody was on there and and they said, on the other side of discomfort is a new you. You know, and I think that's kind of what you're talking about is that when we put ourselves outside our comfort zone or outside that area where you're like, oh, I don't know you, you create a new you. You become a different person. You're not even you're not even the person that into it, it's somebody else. I mean, uh, yeah, so I I believe in that stuff wholeheartedly.
Speaker 2:So let's talk about the fact that you did. You actually wrote a movie. This is like completely different than anything else that you're doing here, but you actually were doing. You wrote a movie called bro and it was starred Danny. Is it Danny Trejo? How do you say his name? Last name Trejo? There we go. It was close, danny Trejo. He's a. He's a famous actor and he actually was the one that starred in your movie. How did you go from all this to writing a movie?
Speaker 1:Well, the writing of the movie actually came first.
Speaker 2:That came first. Okay, so this it's the chicken and the egg. So the actual this I guess the egg or whatever, I don't know.
Speaker 1:Yeah, so that was my dream when I was younger, like I, because I was raised with entrepreneur parents, they had no problem with me dropping out of college two weeks before I was supposed to start to go pursue my career in film and Hollywood. They're like Nope, you, we know you're a hustler, we know you're going to go for it, we know you want, like, I just wanted to start working. And the college that I was accepted to, even with multiple scholarships um, they weren't going to let me work while I was there.
Speaker 1:Like they were like you're going to learn your craft and I'm like I'm all about learning the craft, but I also want to learn the business. And so I just started networking and I met my director, who then became my co-writing partner back in 20, 2008. Um, and then he presented me with a project that he was, you know, toying with that he wanted me to come on as an associate producer because he was going to film it in my hometown of Burbank. And I looked at the original story that he had and I was like I think you need a full script. I think we need some character development, some plot development. And I said can I take a stab at it? And he was like you right? And I said, yeah, I won a screenwriting uh award when I was younger, um, from the teen screen festival. I was like, yeah, I'm happy to like, let me, let me take a stab at it. And so he gave me my shot and I'm so grateful to Nick Parada he's amazing and he uh.
Speaker 1:So I got to write the first draft. Well, I wrote. I initially wrote 10 pages and he gave it to the executive producer and they said, ok, go ahead, write the first draft. And I was like OK, so I banged it out within nine months, nine months and nine drafts, and then we shot, for I think it was 19 days, wow. And then within three years that then became a niche motocross movie. I had yet, like I just this year got my motorcycle license. I had never actually ridden and like driven a motorcycle before. That, like it was all research. But when people ask like how did I write this a motocross movie?
Speaker 1:Cause they see me, my brand it does not compute, it's very, it's very left field, but it's. We all identify with the story of belonging Like. We have all had that situation, whether it's Elle Woods going to Harvard or super bad, or our own high school experience, or fitting into the you know the the college fraternity or sorority, or joining that new firm. We've all had that experience where, like, we want to belong and sometimes I know in my own story like I was very skilled at doing that in relationships and I would contort myself into being the person who I thought would be most lovable by the person that I was with. Wow, and that experience of learning that because I wrote it right after a breakup.
Speaker 2:It's always good to write after breakups. It's always good to write after breakups. It's always good to write, yeah, especially music yeah. That was a very Taylor's made a really good living of it.
Speaker 1:It allows you to identify with this human experience that we've all had, and so when I was able to pull that forth, I said oh, the story is very simple, it's, it's, it's. What is the difference between fitting in and belonging, and that's what we led with. That's the humanity of the story, and there's only about seven really human stories that we all can identify with, and if any movie deviates from them, there's a reason why they flop it's because they don't resonate with the subconscious patterns that we have for storytelling.
Speaker 2:Only seven. That's crazy, right, when you think about it, that's really amazing. So let's talk about the other thing that this was interesting master coach in neuro-linguistic programming. And then you have down here timeline therapy and hypnosis. I mean, you're getting into so many things. Just give me a little bit about what is neuro-linguistic programming.
Speaker 1:So neuro-linguistic programming is basically the science, like the study of excellence and how to model that. And NLP it works with looking at what is the language and the context that people are saying. And so often I'll hear people say, oh, they're trying, oh, I'm trying so hard in my business to make it work, I'm trying so hard in my marriage to make it work. Well, your language is dictating your reality, your word is your wand and just that word trying alone that word connotes a lot of effort and not necessarily results. And so as an NLP coach, I mean NLP has been used with many politicians, with, uh, with many great leaders, with Tony I mean Tony Robbins studied it.
Speaker 1:Like I started, I found I was always interested in NLP. And when I was starting my coaching business and I knew I had a mindset block as to why my um, my coaching business was struggling because I was bought out of my e-commerce company at 28,. Three weeks before I walked down the aisle to marry my husband, I got the idea for my coaching business Crown Yourself. When I was on my honeymoon and I left off the couch and I was like crown yourself and my husband's like what's that? And I said, well, that's the name of my company and he goes, what do you do? And I was like I don't know.
Speaker 2:So you came up with the name first and then created more of the, the, the foundation around it. That's a little opposite, but that's cool. I like it.
Speaker 1:Yeah, but I had no idea what I was selling. For a year I was struggling with making money in my coaching business because I didn't know what I was selling and, quite frankly, I was living by a story of failure because I saw being bought out and having a successful exit from a company that I put my heart and soul into for two years as being a failure.
Speaker 2:That's definitely not a failure. Yeah, I know. Yeah, that's what we all build businesses for is not that you have to sell it, but that you can. You know that if you need to sell it, it's a plan. Yeah, exactly, that's. That's amazing. So the language, so there's. Is this more sub? Is it more subconscious also that the NLP I mean cause we're programming when we say try, we're programming ourselves to not do it, basically.
Speaker 1:Yeah, I mean, if you ask anybody if they're going to come to your party and they say, oh, I'll try, like how often do they actually show up?
Speaker 2:Yeah, yeah, just so true. And we, and you know it's something in our, in our culture, here, we, yes, I always feel that, you know, when somebody says they, they're going to try, oh well, let's try to get together. No, let's get together. You know it's, it's to not commit to certain things, it allows us to be able to just go oh well, something else came up, you know. So it, that is a big one, that's a big People pleaser.
Speaker 1:Version of no.
Speaker 2:Yeah right, oh, I like that. A people pleaser version of no, that's a good one. I like that a lot.
Speaker 1:That's good stuff, it's to make people not feel bad, and so your language is constantly dictating the direction of your subconscious mind.
Speaker 1:Absolutely your conscious mind is everything that you're aware of right now, and so your language is making your subconscious mind which who is the ghost the go-getter? Is making your subconscious mind which who is the ghost the go getter? Your language is the goal setter. Your subconscious mind is the goal getter. You say I'm trying. It's like, okay, well, let me see, let me put out a lot of effort to try to find, like this, how we're going to make this work. Oh no, it's not working. Oh, bummer Versus, yeah, I'll be there, great.
Speaker 2:Then you're just like, then your mind figures out how to make it happen.
Speaker 1:You figure out how to make it happen. Yeah, I'm going to get that deal. Yeah, I'm going to write that book done.
Speaker 2:Yeah, gotcha.
Speaker 1:It's a burn the boats decision.
Speaker 2:And also verbalizing it makes you more committed also because your integrity, then, is involved. So that's the thing too If you say try and you don't go, there's no, there's nothing that goes against your integrity, because you really didn't say you were going to go. Yeah, that's an interesting point. I like that Very good. So let's go into. Um, you're doing this, this new thing now called the communication Queens, which basically has to do with, uh, training people how to be a guest on a podcast. Is that correct?
Speaker 1:Yeah, and getting them booked on podcasts, yeah.
Speaker 2:Getting them booked on pockets, which I'll tell you what. That's becoming a big thing, Uh, that might be how I met you. I could be how I met you there's I call them headhunters there, which is probably not the right term for it, but I get at least five requests a week, at least, uh, to come on the show. And you know, I'm just a regular show. Nothing. I'm no, uh, Joe Rogan, I'm no Ed Milet, but it's. What's funny is that, you know, as as you do more of it, you see more and more of these people trying to do it, which is great. And I'll tell you that the podcast, you know area, the podcast community, has just just blown up. It's incredible. So tell me how you're doing this.
Speaker 1:How are you getting people to become guests? Well, I mean, we've had to figure out the process when we got stuck in Australia. Ok because I was stuck in Australia in 2020. We were those Americans who were abroad yeah.
Speaker 1:And we were over there and my husband's industry completely shut down. So it was entirely up to me. I had had a virtual business since 2018. And I was like, okay, well, I have great clients and I have a great recurring revenue, but I need still new business leads. And I remembered a podcast interview that I'd done back in 2019 that had resulted in a $10,000 coaching contract.
Speaker 1:I was like what if we just double down on podcast guesting? And so my team and I we doubled down on it and we ended up stumbling upon our authority alignment strategy, which, basically, I looked at the podcasts that were I was going on, that were in my niche, that were in my industry, in my authority um coaching female coaches, high performance coaches. None of them brought in a single client, but they built my authority. They built my authority coaching female coaches, high performance coaches. None of them brought in a single client but, they built my authority.
Speaker 1:They built my authority and established me as a coach. I then looked at the podcasts that were for my avatar that my ideal customer was listening to productivity podcasts, successful entrepreneur podcasts, society and culture podcasts and those started to generate revenue. So after 50 interviews we generated $70,000 of new business revenue. Now it's over a quarter of a million in new business revenue just from guest podcasting alone.
Speaker 1:And that I said I think I'm onto something and we ended up starting the agency in 2022 because, like any sane person, I had a second child. I just had to start a second business.
Speaker 2:Well, of course I mean that happens all the time. Yeah, it's very common, very common, yeah. So is there going to be a third business coming up in a couple of months, or?
Speaker 1:I think the third business is the book.
Speaker 2:Is the book? Yes, yes.
Speaker 1:That is definitely the book. So what we do is as an agency is we want our clients to just be able to show up and be the star, because, having gone on podcasts, there's a lot of different little micro pieces that go into podcasts. There's the pitch, there's filling out forms, there's making sure you have the right pitch, the right attached to the right person. Um, there's also making sure that you have relationships, and that's the number one thing that I see people getting wrong when they're getting booked on, when they're going on podcasts and getting booked on podcasts is they don't actually build a quality relationship with a podcast host. And if you think about it in terms of referral potential, a podcaster is constantly up leveling their circle of influence. They are constantly talking to new people. You build a relationship that's built on reciprocity and generosity with the podcaster and you suddenly have a lot more infinite potential rather than those who in other spaces, who teach oh, just go on and convert the podcast or use the podcast as your conversion tool to get clients. Because I've seen both.
Speaker 1:I don't agree wholeheartedly with both, though I can't say that it hasn't happened Like. I've got definitely gotten clients that were the host of a podcast, but it's not because that's my intention. It's because I'm going on to serve an audience. I'm going on to serve and give value, and that's what we focus on with our clients is making sure that they also have a process and a plan in place for follow-up. Making sure that they are leveraging, cause we work with high level CEOs making anywhere from half a million to some who have had over a hundred million dollar company. Like those people, they value their time and so we want to make sure they're getting booked on the right podcasts that are getting them in front of the right audience, that are serving them, that are allowing them to get their message and their work and their business into the hands of those who need it.
Speaker 2:Yeah, absolutely. I mean, it's funny on the other side of it. We're looking on my side. Uh, being a podcast host, it's funny. It's like anything, everybody can look good on paper. But what one of my suggestions is, if you're if you're a podcast host, is to make sure you look them up and look at them and watch them on a previous podcast or listen to them, because I've had a couple of people that look great on paper and then you get them on front of the. You know you're getting them on this situation here and that just not, it doesn't jive. You know, and here's the thing too not every podcast is going to be great. I mean, if you're a host, not every podcast is going to be great. Not every guest is going to be great. And as a guest, as a guest, you're not always going to be great either. You might like kick butt with one other host because you hit it off, but you might not be as good with the next host because maybe the personalities just are not not there. So it's interesting.
Speaker 1:The rapport is huge and also storytelling like those podcasts. Uh, those podcast guests that flop, Cause I've had a top 2% podcast for the past five years with crown yourself.
Speaker 2:Good for you.
Speaker 1:Thank you.
Speaker 2:Good for you. That's awesome. That's really cool.
Speaker 1:And like I too have had those guests that I'm just like, is there a vibe?
Speaker 2:Is this over soon?
Speaker 1:But I also think it it comes down to I've seen consistently it comes down to are people masters of their craft and are they able to share authentically and give a vulnerable story? Because conversations rooted in courage create encouragement for the audience, they create inspiration for the host. So it's being able to show up and share your successes and your failures and show, share the faults and the foibles and the amazing, fantastic things that you're doing in the world. So it's, it's being able to share more and serve with stories and not just yes, yes and no question.
Speaker 2:No, it's well, and that's the thing. The storytelling is where it's at. Um, I mean, uh, don Maxwell tells that all the time. He always talks about how it's about the story, and that's what actually sells. I'll tell you what. We have to get going. We had a. We just went through 30 minutes of conversation like that, which is amazing. That means it was fun, that means it was engaging, so I'm so glad you were on the show today. I appreciate it very much. Tell me, or tell the audience, how do they get in touch with you? You know where's all your websites and all that that stuff there, maybe even like Instagram channels, things like that. If you could do that, it'd be great.
Speaker 1:Yeah. So if you love this episode and you want to learn more, you can head on over to crownyourselfcom forward slash podcast and listen to the Crown Yourself podcast and subscribe there on your favorite podcast player. And if you want to learn more about how to leverage podcast guesting as a strategy to grow your business and your brand awareness, and head on over to communication queenscom forward slash podcast and subscribe to the communication queen podcast and make sure to get your hands on. Make every podcast want you how to become so quickly interesting that you'll barely keep from interviewing yourself. Available on amazon. On september 30th, which is international podcasting day, you can go to make every podcast want youcom and sign up for the wait list for that.
Speaker 2:Well, here's the here's the deal. How about, when that book comes out, you come back on again and we talk about it?
Speaker 1:I would love that.
Speaker 2:That'd be fun, right? That'd be really cool, cause I saw the beginnings of it and it looks really, really cool. I'm excited about it. I love the clothing you're wearing too. It's like all bright stuff that you have on. It's very different than your other marketing, which I think is really cool. It's setting yourself in a different personality, which is awesome. All right, that's about it. We got to go. I'll talk to you real soon, okay.
Speaker 1:All right, thanks, brad All right.
Speaker 2:Thank you All right. There we have it. Oh my God, kimberly Spencer Talk about dynamic. Really, she was just amazing. Crown yourself podcast. Crown yourselfcom. I mean look her up, just go on, crown yourself, calm. I mean look her up. Just go and crown yourself, calm. Look her up there and you're gonna find out all kinds of information. She's a coach, she's a mentor, she's a neurologic, linguistic programmer, timeline therapy, hypnosis. I even think she does Reiki. I think I saw Reiki in there somewhere. So that's about it. I will be seeing you again next Thursday 7 pm. Alright, thanks for watching.
